The WORX WEEKLY – Web Worx Labs

The Worx Weekly Wednesday

Vol 27 - The Worx Weekly - 30 November 2023

As artificial intelligence and machine learning processes continue to evolve, the conversation around AI is also shifting from how such systems can help us, to how they might supplant us, in part or entirely, sometime in future.

And while AI doomerism is largely based on science fiction tropes, which are still a long way from possibly becoming a reality, ...

Vol 26 - The Worx Weekly - 23 November 2023

Amazon is pushing deeper into social shopping as it tries to nip TikTok’s ecommerce ambitions in the bud. The retailer announced a partnership with Snap to allow users to purchase products from ads without leaving Snapchat’s app, mere days after unveiling a similar deal with Meta.

Snap users—like Facebook and Instagram users—will be able to see estimated delivery times, ...

Vol 25 - The Worx Weekly - 16 November 2023

Stepping away from creator funds and introducing revenue sharing also benefited other platforms. Snap has attracted major influencers throughout the year due to higher payouts via its Snap Stars program. Even X (formerly Twitter) attempted to roll out revenue sharing—though it quickly ran into issues and sent money to controversial figures.

Vol 24 - The Worx Weekly - 09 November 2023

Meta first launched its Verified for Business package with brands in New Zealand earlier this month, expanding on its subscription verification program for creators. The new offering provides brands with tools to better stand out in feeds, for the low, low price of $36.99 CAD/month per Facebook page or Instagram account.

Though the very existence of such a package ....

Vol 23 - The Worx Weekly - 02 November 2023

Warner Music has made history by signing a record deal with Noonoouri, the first AI virtual pop singer and Instagram influencer. Noonoouri is unlike any other artist as she exists solely as a digital entity on the internet, free from human limitations such as aging, fatigue, and sleep. On September 1, 2023, the metaverse avatar entered the music scene with a track called Dominoes, .....

Vol 22 - The Worx Weekly - 26 October 2023

TikTok further notes that creators will still be able to edit and delete and captions after posting. But you won’t be able to opt-out, which will mean that a lot more TikTok clips will now have text captions available.

Which is a positive step for accessibility, both for users with hearing difficulties, and for regular users that are watching TikToks in sound off situations....

Vol 21 - The Worx Weekly - 05 October 2023

TikTok users — especially young people — are increasingly treating the app like a search engine to find everything from nearby restaurants to news. TikTok search results are, in turn, reflecting that shift.

We noticed this week that the app had quietly added Wikipedia snippets to some search result pages for ...

Vol 20 - The Worx Weekly - 29 September 2023

Google Ads has apologized for causing confusion with a recent account update.

Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned ...

Vol 19 - The Worx Weekly - 24 May 2023

Oreo is going all in on the metaverse with the release of its latest limited-edition cookie, “The Most Oreo Oreo,” which for the first time features Oreo grinds in the cookie’s creme to make for a treat described by the brand as “so meta” that it spurred the creation of the Oreoverse. The effort is a clear ploy for Gen Z’s attention, ...

Vol 18 - The Worx Weekly - 17 May 2023

Just days away from advertising’s buzziest night of the year — Super Bowl LVII — State Farm finds itself in a particularly opportune position, commanding naming rights to the Arizona stadium where the game will be played. As such, the insurance provider is hoping to make a lasting impression, which is why it ditched traditional TV ....

Vol 17 - The Worx Weekly - 10 May 2023

Once marketing’s favorite shiny object, the metaverse is on life support.
Shopify’s president on why he prefers paying micro-influencers to grow his side hustle.
TikTok positioned Pulse as a more effective way to advertise.
.......

Vol 16 - The Worx Weekly - 03 May 2023

JPMorgan Chase has agreed to a rescue package for San Francisco-based First Republic Bank
Hootsuite announced the launch of its AI-powered content generator today, OwlyWriter AI
Meta Announces Meta Quest Gaming Showcase Event
.......

Vol 15 - The Worx Weekly - 26 Apr 2023

Twitter Reinstates Free Blue Checkmarks for Accounts with Over a million Followers.
Facebook Ad Systems Error Causes Significant Overspend on Many Accounts
Instagram Adds the Capacity to Display Up to 5 Links in Your Profile.......

Vol 14 - The Worx Weekly - 19 Apr 2023

Twitter launches stock and crypto trading 💸
Between Twitter & Substract, there’s a new rivalry brewing and it’s going to be pretty interesting.
Pinterest announce new safety features .......

Vol 13 - The Worx Weekly - 12 Apr 2023

Homer would have been a good name for the new Google AI Chatbot instead of Bard.
Is it a good idea to spend millions of dollars for 30 mins spot? Read more
State Farm ditched traditional TV tropes in this year's Super .......

Vol 12 - The Worx Weekly - 05 Apr 2023

Twitter has opened some source code to public inspection, including its algorithm to recommend tweets in users’ timelines.
Is it time for FTC to act? GPT draws more heat as AI advocates file a complaint against Open AI
The Unbelievable Zombie Comeback of .......

Vol 11 - The Worx Weekly - 29 Mar 2023

Washington has already made up its mind about TikTok
The social media industry consensus is that Meta, YouTube, and Snap could see spikes in revenue in the event of a ban on TikTok.
Salesforce is rolling out a new product that uses OpenAI’s .......

Vol 10 - The Worx Weekly - 22 Mar 2023

The collapse of SVB has sent aftershocks through the global financial system, and Canada is not immune from the impacts.
The longer video format in Pinterest is here to help businesses cultivate a community.
Meta announced their new Rights Managers website.......

Vol 9 - The Worx Weekly - 15 Mar 2023

Vol 8 - The Worx Weekly - 8 Mar 2023

AI content creation is having its moment in the spotlight.
Hershey’s has found itself in the culture war crossfire over an IWD campaign.
TikTok has proven to be a great ......

Vol 7 - The Worx Weekly - 1 Mar 2023

Can’t get enough of TikTok – even while driving? TikTok has announced a new partnership with Mercedes Benz.
How many cuts can Twitter take?
.....

Vol 6 - The Worx Weekly - 22 Feb 2023

The AI wars in banking are only starting, and JPMorgan is leading the pack.
Meta is at it again!!! Imitating Twitter paid verification subscriptions .....

Vol 5 - The Worx Weekly - 15 Feb 2023

Homer would have been a good name for the new Google AI Chatbot instead of Bard.
Is it a good idea to spend millions of dollars for 30 mins spot?...

Vol 4 - The Worx Weekly - 8 Feb 2023

GM and Netflix rewriting marketing playbooks during the super bowl.

Looking to formulate a better content strategy for 2023?.....

Vol 3 - The Worx Weekly - 1 Feb 2023

Is Luxury an inflation-proof industry?
Hell? Hope? Hype? The Metaverse in 2040.
Martha Stewart livestream herself exploring “Oreoverse.”.....

Vol 2 - The Worx Weekly – 25 Jan 2023

Do Marketers have FOMO over ChatGPT or is it really the next best thing?
Streaming Entertainment Apps continue to unfold as-tiers in.....

Vol 1 - The Worx Weekly – 18 Jan 2023

Record Polarization putting more pressure on businesses.

Twitter lures big brands back to its platform.....