The Canada Employment Forum - A Blast!

Our team passionately volunteered at the Canada Employment Forum, dedicating time to guide budding students and tomorrow’s leaders in the nuances of digital marketing. We offered insights into industry expectations and the evolving job market.

Wow, what an exhilarating day we had!
The energy and passion we witnessed at the event were truly contagious.

Meeting so many brilliant minds and enthusiastic individuals reminded us of why we do what we do.

A massive shoutout to all the new members who’ve recently signed up – welcome aboard! Your zest for learning and collaboration fuels our mission.

Here’s to many more engaging and insightful moments together.
Thank you for making this event unforgettable!

It’s been a rewarding experience, and we eagerly anticipate our next involvement.



In Q4 2023, we’re thrilled to announce the launch of our inaugural digital marketing courses. As a valued subscriber, you’ll enjoy exclusive access to complimentary courses and receive special rates on premium content. Our aim? Empower our community to learn and thrive collectively.

WWL Certificates are Coming
Not just knowledge, but recognition too! Students scoring 90% and above will be awarded certificates upon course completion.

Get Hired
And for those enthusiastic learners who earn three or more certificates, we have an enticing challenge in store. Dive into our competition and stand a chance to secure coveted paid internships, project-based contracts, and more.

Stay tuned as we unfold our enriched offerings in the weeks to come!


Google Apologies with Analytics Updates :

Google Ads recently migrated configurations from Universal Analytics (UA) to Google Analytics 4 (GA4) without prior notice. This shift caused challenges in report generation and campaign tracking for users who didn’t deselect the automatic GA4 property creation. If affected, it’s recommended to contact Google support or the Google Ads Liaison.

Read more about it hereGoogle Analytics Update Causes Confusion

LinkedIn Going Up; X (previous Twitter) – not so much

LinkedIn’s popularity surges with record engagement, while other platforms show mixed reviews. Advertisers and users share insights on evolving social media trends.

Read more about it hereSocial Media Trends September 2023

Meta/LinkedIn Goes AI – TikTok Goes Deeper in The Search World

Meta and LinkedIn enhance AI features, optimizing campaign scheduling and prospecting tools respectively. Meanwhile, TikTok introduces Wikipedia snippets, amplifying its search capabilities, especially for Gen Z. Marketers might need to consider TikTok SEO strategies soon.

Read More about it here:

TikTok Goes Search

LinkedIn Seller Opportunities with AI

Additional Resources,Insights & Knowledge Base