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B2B & b2c MARKETING INSIGHTS
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Most B2B sales involve decision-makers at multiple levels of an organization. A popular strategy is to find a single brand champion willing to sell you to their peers and arm them with as much information as possible.
Session: In Google Analytics, "session" refers to a period when a person actively uses your website or application. This implies that every interaction has a connection to a session. Google occasionally refers to a session as a "container" for the user's actions on your website.
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