3 Go-to Social Media Channels For Technical Brands

3 Go-to Social Media Channels For Technical Brands

In today’s post, I discuss social media marketing that technical, operations-driven, engineering and manufacturing brands should use to get ahead and build their brand. Social media is all about engagement, building relationships, and keeping your existing community happy (and proud) to be associated with you. Community, in this case, means your prospects, existing customers, past clients/customers, employees (and their families), investors, media organizations, vendors, creditors, and more! These are your ‘people’ and your tribe. They believe in the […]

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Do Likes on Social Media Channels Matter?

Do Likes on Social Media Channels Matter? What are “Likes” or “Subscribers” or “Follow”? With over 3.6 billion users, social media is unarguably the new mega force to reckon with in the business arena. Social media platforms such as Facebook, Youtube, Instagram, TikTok, Twitter and others have given businesses cost-effective and convenient platforms to communicate with their target audience.  Digital marketers are working round the clock to have as many people as possible like, subscribe, and […]

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TikTok Marketing: Why Should Marketers Care About TikTok?

TikTok Marketing: Why Should Marketers Care About TikTok? If you are looking for guidance on TikTok marketing and want to understand your options and approach, you have come to the right place! If you aren’t already aware, TikTok is a trendy new social media application launched internationally by a Chinese tech company in September 2016. This app has since then gained popularity in the western markets as a convenient and content-driven application with videos ranging […]

5 Easy & Impactful Email Marketing Tips You Can Use Right Away

5 Easy & Impactful Email Marketing Tips You Can Use Right Away

5 Easy & Impactful Email Marketing Tips You Can Use Right Away Why market via emails? In today’s blog update, we get into email marketing tips. There are more than 4 billion email users worldwide. This number is far beyond the number of people who use Facebook, Instagram, or other social media sites. So, albeit it might not be the rage amongst millennials, emails have the most extensive reach when it comes to different marketing […]

5 Must-Have Attributes For A Killer Social Media Post

5 Must-Have Attributes For A Killer Social Media Post Social media has an immense impact on businesses. It has revolutionized how we interact and carry out our day-to-day lives. Social media is powerful, it’s everywhere, and it’s unavoidable.  Whether you’re an established brand or a startup, social media plays a vital role in your marketing. That’s why having the fundamentals right for a post on social media platforms is imperative. There are more than 3 […]

7 Simple & Easily Adaptable Design Tips For Display Ads

7 Simple & Easily Adaptable Design Tips For Display Ads Display ads are a significant investment for the business. An ad help consumers get familiar with your brand. Retargeting with a display ad is known to provide high ROI. With approximately 11% of internet users blocking display ads while others are tuning them out,  it means you have to work hard to make your ads get those clicks. For users to click your display ads, […]

How to Optimize Facebook Business Page

How to Optimize Facebook Business Page Facebook Continues To Grow (Despite The Scandals) Of late people are claiming it’s becoming harder to get tons of likes on Facebook. For businesses especially, it has become a “pay to play game”. That is you advertise, then you get exposure. Some think it’s unnecessary to even open a Facebook business page. Aside from the fact that there is a lot of bad Facebook publicity out there for Facebook […]

Creating Buyer Personas – Detailed Guide

Creating Buyer Personas – Detailed Guide If you have been in the marketing world, you may have heard the term “buyer persona.” The term is tossed out casually, such that you’d think everyone understands it. In this article, we get into the nuts and bolts of creating buyer personas the right way.  With digital marketing, you can easily target and segment potential clients. Gone are the days when entrepreneurs had to erect billboards hoping to […]

Testimonial Videos – Ultimate Guide

Testimonial Videos – Ultimate Guide Testimonial Videos – Ultimate Guide Why Video? What do you do when you want to purchase something you know little or nothing about? You head to the internet and try to find some information to help you make the best decision, don’t you? You aren’t alone; a recent survey by Spiegel Research Center shows that about 95% of online buyers read user reviews before making an online purchase.   Alternatively, you […]

Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks)

Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks) So Why You Need Social Media Marketing For Manufacturing Companies in 2021? Social media is vital to having a successful manufacturing company. The importance & success of social media for manufacturing should not be immediately tied to revenue growth or sales uplift in our opinion. Social media is all about engagement and brand awareness. It’s as much as listening and a connection […]

What Should Businesses Do Today To Establish Trust Online?

What Should Businesses Do Today To Establish Trust Online? Establishing Trust Online With easy access to the internet, businesses have to work harder to establish trust online today more than ever.  While most of the companies all around the world have been trying to gain consumers’ online trust, the truth is that the constant news of online security breaches, identity theft, and major scandals like Facebook-Cambridge Analytica gives this trust a shake, to say the […]