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Web Design Trends: A Blast from the Past in Web Design

In this blog, I try to keep it light and talk about how web design trends have changed so much over the years. We look at each of the last 3 to 4 decades and see what we have come to accept as “normal” in our user experience when it comes to web design. We just hit a big milestone at Web Worx Labs. We have designed for almost 8 years and completed over 100 […]

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Do Likes on Social Media Channels Matter?

Do Likes on Social Media Channels Matter? What are “Likes” or “Subscribers” or “Follow”? With over 3.6 billion users, social media is unarguably the new mega force to reckon with in the business arena. Social media platforms such as Facebook, Youtube, Instagram, TikTok, Twitter and others have given businesses cost-effective and convenient platforms to communicate with their target audience.  Digital marketers are working round the clock to have as many people as possible like, subscribe, and […]

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TikTok Marketing: Why Should Marketers Care About TikTok?

TikTok Marketing: Why Should Marketers Care About TikTok? If you are looking for guidance on TikTok marketing and want to understand your options and approach, you have come to the right place! If you aren’t already aware, TikTok is a trendy new social media application launched internationally by a Chinese tech company in September 2016. This app has since then gained popularity in the western markets as a convenient and content-driven application with videos ranging […]

5 Must-Have Attributes For A Killer Social Media Post

5 Must-Have Attributes For A Killer Social Media Post Social media has an immense impact on businesses. It has revolutionized how we interact and carry out our day-to-day lives. Social media is powerful, it’s everywhere, and it’s unavoidable.  Whether you’re an established brand or a startup, social media plays a vital role in your marketing. That’s why having the fundamentals right for a post on social media platforms is imperative. There are more than 3 […]

What Is Smart Bidding in Google Ads? What It Is and Why Use It!

What Is Smart Bidding in Google Ads? What It Is and Why Use It! So you might have created a great new website. Your organic traffic is doing ok but might be looking to improve on those visitors by adding a little Google magic to the proceedings.  Here’s where smart bidding in Google ads can help! Google ads are a great way of bump starting your e-commerce and other websites and can effectively increase your […]

What Is Web Development

What is Web Development? Web Development, Overview, Languages, Uses, CMS, Developers, a Guide We’ve probably all heard the phrase, but do we all actually know what it means? Yes, we know it’s something to do with developing something on the internet, but most of us are probably just not sure what. So in this article, we’re going to take you through some of the key concepts of Web Development to try and help you understand […]

What is Email Marketing and How Does it Work?

What is Email Marketing and How Does it Work?   #With this post today – we hope to help you understand “What is Email Marketing?” better. We have a simple definition for you to understand what is email marketing. Email Marketing is a powerful form of digital marketing strategy. Email Marketing uses the power of email to connect with your customers regularly. In more fancy words, it is an act of commercial marketing by using email, […]

Marketing Fundamentals 101

Marketing Fundamentals 101   Finally, Your search for marketing fundamentals has bought you here. If you think that digital marketing is something modern, then, unfortunately, you would be wrong! Want to know why? The term digital marketing gained popularity in the 2000s but is in existence for more than a century (yes, a century), and here the definition will let you know what exactly we mean. Want a straightforward definition to remember what digital marketing […]

5 Tips To Optimize Google Ads

5 Tips To Optimize Google Ads     Google Ads research campaign is a thrilling process because there are mixed emotions that come to mind while launching a new paid search campaign. PPC campaigns give you a lot more control than traditional advertising (you can read about it more on our Pay-Per-Click Page). In a nutshell, it allows you to get in front of your audiences and pay only when someone is interested in your ads. Which […]

Top 3 SEO Risks Worth Taking in 2020

Top 3 SEO Risks Worth Taking in 2020     Image Source: ItsGuru The decision to take risks in search engine optimization is all about calculation and hitting the right balance. There will be moments when you may feel that the time is not right, especially when you are just above the danger mark. Just like any other risk-taking venture, you need to look at the positives and negatives before you decide to take risky SEO efforts. […]

Search Engine Optimization – Why It Matters and How to Do It Yourself

Search Engine Optimization – Why It Matters and How to Do It Yourself   Search Engine Optimization, or SEO, is a common marketing strategy that businesses use to help their website rank higher in major engines’ search results. Despite its popularity, some business owners remain skeptical or even unaware of the power of SEO. This mostly stems from underestimating the value of SEO, or insufficient understanding of what SEO involves. With all the resources available […]