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What are Cookies on the internet

What are Cookies (on the internet)?

We are talking about the internet here – so if you got a picture of a chocolate chip cookie pop up in your head – you are not alone. 🍪😋  So what are cookies on the internet (not the ones we eat) exactly? Computer cookies more formally known as HTTP cookies are not physical objects but text files with small pieces of data, like a username and password that are used to identify your computer […]

5 Powerful & Easy Tips On Branding Style Guide

5 Powerful & Easy Tips On Branding Style Guide

5 Powerful & Easy Tips On Branding Style Guide Branding is the cornerstone of effective marketing. Perhaps you’re hearing this for the umpteenth time, but the importance of proper branding can’t be emphasized enough. If you’ve not yet conceptualized branding, it’s crucial that you start by understanding exactly what it entails. Well, on this note, branding simply refers to the marketing practice that involves creating a solid, positive perception of your business in the minds […]

How to Show Empathy to Your Team and Customers

How to Show Empathy to Your Team and Customers A good business leader, a marketer (especially a marketer), or an entrepreneur knows how important their team and customers are to the success of their business. One of the most effective ways to show your team and customers the love they deserve is by showing them empathy on a daily basis. Not only that but having empathy is just a good skill to have as a […]

5 Ways A Marketer Can Stand Out At Work

5 Ways A Marketer Can Stand Out At Work You’ve made up your mind that you want to pursue marketing as a career. You have all the academic qualifications to kick-start the career journey. The zeal in you feels like it will take you just a couple of years or months to become a world-class marketer.  First, congratulations on defining your career path and bracing yourself to defy the odds to become an outstanding marketer.  […]

7 Best Ways To Leverage YouTube For Retail

7 Best Ways To Leverage YouTube For Retail So you are wondering how to use YouTube for retail brands effectively? YouTube has a huge audience, who tend to spend more time on YouTube. than most other social media platforms! Video marketing is growing, and YouTube allows for a great way for brands to build a following, gain exposure and engage your customers or prospects for retail brands. In today’s blog, we walk you through the […]

How To Use Quora For Marketing – Ultimate Guide

How To Use Quora For Marketing – Ultimate Guide Why Quora In 2021 – Statistics Quora & Reddit are powerful Question & Answer platforms that allow people to answer and ask questions in any specific niche around the world. Compared to other social media channels – Quora is had on average 300 million active users as of early 2021. It is one of the most trusted platforms for knowledge seekers. From celebrities to famous politicians […]

Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples)

Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples) So you are wondering how to resonate with your prospects when your brand offers very technical or complex solutions? Marketing strategies and approaches often differ across the board based on the nature of products and services or even industries. To do marketing right requires careful observations, strategizing, and that is well through and planned with good research and expertise. Technical, engineered or complex […]

Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks)

Top 5 Channels – Social Media Marketing for Manufacturing Companies (Stats & Benchmarks) So Why You Need Social Media Marketing For Manufacturing Companies in 2021? Social media is vital to having a successful manufacturing company. The importance & success of social media for manufacturing should not be immediately tied to revenue growth or sales uplift in our opinion. Social media is all about engagement and brand awareness. It’s as much as listening and a connection […]