7 Simple & Easily Adaptable Design Tips For Display Ads

7 Simple & Easily Adaptable Design Tips For Display Ads

7 Simple & Easily Adaptable Design Tips For Display Ads

Display ads are a significant investment for the business. An ad help consumers get familiar with your brand. Retargeting with a display ad is known to provide high ROI.

With approximately 11% of internet users blocking display ads while others are tuning them out,  it means you have to work hard to make your ads get those clicks.

For users to click your display ads, you need compelling copywriting and outstanding visual creativity.

However, not every business leader or marketer who wants to run a display campaign is an expert in designing ads.

Fortunately, we have taken the time to help you know how to take your design game to make your ads more click-worthy.

Distinguishable Structure

If you want to get at a competitive edge, ensure the ad structure is outstanding. The ad must have defined borders and should never be confused with the normal web content.

As you think about the structure, remember sizing should also be right. It would be best to put the ad in different sizes as people use different-sized screens for viewing ads.

Before displaying an ad, ensure it’s the best choice for you. Google offers different ad sizes from leaderboard to half-page ads to huge mobile banners.

The most sort after size is 300 x 250, which is known as the medium rectangle. 336 x 280 is the large rectangle, while 728 x 90 is the leaderboard. 360 x 600 is the half-page format that provides a large space for marketers to message the target audience.

Source: Google Support

The half-page is the fastest-growing size where publishers offer more visually impactful and impressive ad sizes. The large mobile banner (320 x 100) can be used as an alternative to 300 x 250 and 320 x 50.

Ensure you get the right yet flexible structure, not forgetting to pay attention to the best

Apart from choosing the right size, consider other elements that will make the ad distinguishable. This includes:

·       Your Logo

A logo is an effective advertising method that is always overlooked. Most companies use logo design to promote public recognition. Logos boost brand identity and brand marketing.

In the above example – a simple question-based display ad targeted to sign up people for our landing page uses both the logo right on top and our website to form those impressions.

Including a logo or company name in your ad campaigns helps in building your brand identity to the general public. The more your logo is displayed, the more identity and trust you’ll build from your target audience.

·       Visual Representation

“A picture is worth 1,000 words.”

The phrase is always true!

Any advertising piece has few seconds to grab the attention of the potential customer.

Pictures beat texts and audios. Humans are incredible at remembering pictures. You can only remember 10% of the content you heard after three days. On the other hand, you’ll remember 65% of the content if a picture is included.

Images and other visuals trigger emotions, creating a stable connection with your customers.

If you’re trying to convey the message to your prospects, leads, and current clients, visual content will effectively and efficiently speak to them.

Use attractive images that will grab attention promptly. Ensure you use genuine pictures that are appropriate and resonate well with your audience.

Here is an example of a simple photograph used with the right captions and our logo:

This is another campaign we ran for another event on Marketing Psychology.

Get genuine pictures from reliable websites like Pexels.

·       Value Proposition

This is a promise by the company to consumers. It’s an easy-to-comprehend reason why potential and current customers should buy a service or product from your company.

The value proposition explains how the product will benefit, fills a need, and why it’s better than the rest on the market.

A value proposition’s main idea is to appeal to customers, who are the strong decision-making drivers. A successful value proposition has an impressive headline that incorporates catchy slogans. There is usually a subheadline underneath the main headline that explains why the service or product is superior on the market.

A value proposition follows various formats as long as they appear unique to consumers. Value propositions should be easy to understand and illustrates specific results for people using the product or service.

Ensure you avoid corny marketing buzzwords. A value proposition should be communicated within the shortest time possible. Current and potential customers like it short and sweet.

·       The CTA Button

The CTA or call-to-action is a simple directive statement that tells prospective customers what to do, how to go about it, and where to go next. It makes the user’s journey clear and simple. The CTA eliminates confusion and allows visitors to take the necessary action.

With CTA, there is no doubt about the intention of the content. The content builds excitements and intrigue and convert the reader to a paying customer.

CTA should be as simple as “call us today for more information” or “Follow us on Instagram.”

So, how do you arrange these elements?

You can see the CTA button clearly labelled for this example of an ad for a glove manufacturing company.

The CTA and value proposition are the most crucial. Thus, they should be visually distinct elements. Place the logo on the sidelines or ensure the image doesn’t block any of the copy.

Colour is Vital

When it comes to ads, color plays an important role. Colors grab customer attention and educe emotions. When marketing and product or service, it’s important to consider that when customers are shopping, they place color and appearance above other factors.

Colour increases recognition that’s directly linked to customer confidence. It’s a non-verbal form of communication. It can enhance understanding, learning, and reading. And since it’s a visual element, it’s understood by the brain faster than a text.

Consumers associate your color theme with your company or brand—for instance, consumers associated Coca-Cola with red.

Color psychology is something you need to understand when designing ads. Men have different color preferences from women. Men can resonate well with blue and green colors.

Red, black, orange, and royal blue connect easily with impulse buyers. Sky blue, pink, and other soft colors are associated with cloth shoppers. Other colors can be a bad fit for consumers.

For instance, gray or brown color for feminine hygiene products is not the right combination. The colors feel wrong, and they don’t match consumer’s expectations. Red is an excellent color for food brands, and red fruits are ripe and ready for consumption.

Consumers make purchasing decisions based on how colors make them feel.

Let’s have a sneak peek at what different colors mean.

Blue– Blue is a masculine color, and it’s associated with tranquility, stability, relaxation, hope, and calmness. It’s a popular color for banks since it communicates stability and authority.

Purple– This is a mysterious, mystical, and sensual color. It depicts luxury, royalty, magic, military honor, mystery, and wealth. A financial planning firm dealing with the military and their families can utilize this color.

Green – Green is a cool color best for mature, calm, and professional brands. It’s known to lower heart rate and blood pressure. Green reminds you of good health, the environment, good luck, finances, wealth, renewal, and harmony.

Red- Use red when you want to grab attention. It’s a hot, vibrant color associated with warmth, high energy, confidence, and love. It’s also linked to anger, fire, danger, and warfare. Red can also boost consumer’s metabolism, making it suitable for restaurant signage.

Pink – Pink is more girlish than boyish. Use if in ads that promote feminine products.

Related: Learn About Colour, Typography & Iconography In Our Courses & Training Page

Consider Simplicity

Your display ad should be visually impressive and simple. Use the KISS (Keep It, Simple, Stupid) principle. The ad should be compact, simple, and convey your message across quickly and easily.

Alternatively, you can use the three C’s to create a display ad. The three Cs mean compelling, concise, and clear.

A seamless, simple design creates a superior user experience, which leads to more conversions.

Wrapping Up

Creating a good ad design with accurate audience targeting will boost your brand’s visibility. Keep the overall design simple, not forgetting that CTA and value proposition are the most prominent.

Choose an impressive yet simple color palette that resonates well with your marketing goals. If you adhere to these principles, you can create high-performing display ads for a successful ad campaign.

If you have questions, thoughts & need help with your display ad campaigs – feel free to reach out at 1 833 WEB WORX or fill out our contact form  Or simply comment below!

Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples)

Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples)

Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples)

So you are wondering how to resonate with your prospects when your brand offers very technical or complex solutions?

Marketing strategies and approaches often differ across the board based on the nature of products and services or even industries.

To do marketing right requires careful observations, strategizing, and that is well through and planned with good research and expertise.

Technical, engineered or complex manufacturing products or solutions are especially different from a lot of other offerings in the world because they usually require a lot more education upfront, come with a high price tag and the actual implementation can take weeks if not months or years.

Customers always want to be sure that they are making the right decisions. The right combination of convincing marketing tactics and strategies should help consumers make well-informed, yet comfortable buying decisions.

Ultimately, the more informed and comfortable the customer, the better it is for your brand trust and loyalty and business growth over the long-term.

So in this blog, we dive deep into three strategies for marketing technical or complex engineering solutions.

Strategy 1: Market Your Solution With A Powerful Website That Engages & Educates

In this digital age and especially in this COVID-19 era, an enterprise should not be taking short-cuts when it comes to managing their online presence

Websites continue to reveal how useful they are in marketing several products and how effective they could be in sealing deals with customers.

You can use it as a way to add elements that enhance the customer experience for your prospects with your unique solutions.

A Website Should Be Robust
You must invest in a robust website if your business motive is to sell technical and complex product solutions. Robustness in this case does not represent how big your website is or how much you have spent on designing or developing one.

From a sales and marketing point of view, some of the things you have to perfect to keep your website robust as much as possible are to ensure simple and minimalist designs as well as web optimization for mobile.

The truth is that over 90% of daily internet users have access to the internet with their mobile devices. That is a very high penetration. People will access your website via mobile and if the experience is poor, you are telling your customers to bounce from your site and look for alternatives.

The Website Should Communicate Outcomes

Aside from perhaps a gallery of your technical products and other information about yourself, focus on the customer.

Customers are always curious to know how products work and what your customer will be able to achieve after they are using your products.

There is storytelling that has to be done the right way on websites.

You need to highlight your customers’ pain points, the solution in action (perhaps with a quick video), and then your happy customer state.

Having a well-documented FAQ section for your business on your website could solve the challenge when the emphasis is on the outcomes that your customer derive when using your solution.

Focus On Benefits In The Homepage

(& Features In the Subpages)

Sometimes buyers need assurance on why they should buy from your website. Whatever tactics you use, kindly have it at the back of your mind that the motive and purpose of doing this is to build trust with your brand when visiting your website to bring them down to the commercial intent or purchase phase of the buyer’s journey.

Having the above 3 goals when using your website as a selling tool will prove useful for complex product offerings or solutions.

There is a lot science and art behind creating a good website. Do not take shortcuts for your number 24/7 online selling tool (your website) and invest in a good design, good experience that focuses on your customers. Your prospects and existing customers will thank you!

Strategy 2: Educate Customers With Content

Report] LinkedIn shares content marketing predictions for 2017 - Social  Samosa

Content can be anything and be provided in pretty much any format today; it can be text-based to images, videos, or even audio files.

Content can be created on your website or other platforms associated directly and indirectly with your business.

You are selling complex solutions and they are not easily understandable.

Should you invest in a content marketing machine that educates your customers about your offering, your values, and builds trust over time?

From our perspective: ABSOLUTELY!

Creating content about your technical products on your website is serving two important functions.

First, it is a way to develop an elaborate SEO structure for your website so it will be ranked highly on the search engine results page – which is important for discoverability.

Secondly and more importantly, you are providing your customers (potential or returning) with useful and valuable details as well as information about your values, sharing interest, solutions to the pain points, and increasing brand awareness at the same time.

Build brand awareness by showcasing your product solutions subtly, providing content that matches the values of your target customers will all help bring the right people to your sales pipeline over the long-term.

You will be building trust and assurance that you have good enough knowledge of your products when you share with them content around your customers’ value and your offerings.

Again, your company is not only associated with a specific product or service. It is committed to delivering a solution (perhaps a complex one) for your customers in the best and most feasible way possible. If you showcase that you are more interested in solving not only the problems of your customers with your solutions (in a friendly yet passionate way), but also provide other tools, tips or support that will help them succeed in their lives – you win them over with content.

Case in point – see two examples below – why Oracle & Idium (both complex solution providers) maintain a vibrant blog strategy?

Example 1: Idium Blog Page

Image Source: Idium.com/blog

Example 2: Oracle Blog Page

Image Source: Oracle Data Cloud Blog

Because they understand that their prospects who will buy from them are engineers. So the blogs are very technical but useful that will resonate with that type of audience. Investing in blogging allows the sales team to use content to showcase expertise, specific scenarios where the solutions are applied, and more!

Building trust can be quantified with content marketing. There are ways that you can track visitor behaviour with analytics that tells you how many times a user has visited your website, or if they have provided their email or contact information.

Once they enter your tracking cycle, you can review their behaviour, and if they have provided their contact details, then there are steps you can take to take them from marketing to sales over time.

A great read by an industry leader on this topic (SalesForce) on Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) can be read here.

All this can be automated when they visit your content pages on your site.

There are many ways and content types you can use to educate your existing customers and prospects.

Blogs, pillar pages, events, conferences, videos, and webinars are some examples of many content formats that can be used to describe your solutions in an engaging and bite-sized format.

White papers are especially powerful for technical and complex engineering products.

They take more resources to accomplish and do right – but your sales team will thank you over the years as they use them to showcase the success your existing customers have had in detail that your prospects would love to hear about!

Helping close sales with content that attracts, builds relationships, and helps in closing is what good content marketing is about.

Blogs and Whitepapers

Blogs are written pieces of content that are relevant to your values, target customer interest, packed with actional tips, your products and services solutions, features, and use cases.

While blogs could be unofficial and conversational style documents offering maximum flexibility to your writers (inhouse or outsourced), and written to discuss important subjects with your audience the goal is always to provide enough details to showcase your thought leadership, impart value to the readers and look to build a relationship with regular updates that your customers find useful.

A white paper is on the other hand is a much better designed and detailed document (usually a PDF) provided by the company to promote or highlight the features as well as the problems addressed and solved by your products.

This piece or type of content should not be easily accessible unless someone is willing to share their company details, email, or contact information.

The beauty of embedding whitepaper offers within your blog is that it is the next step in building trust and qualifying casual visitors from more commercial intent buyers.

It is also a good one-two combination where you bring people in with a blog, and ask them to share their contact or company info with a whitepaper.

Again, whitepapers are gated pieces of content that should only be provided if the visitor is willing to part away with the name and contact details.

This process of creating gated vs. non-gated content and capturing this initial prospect info is vital to really leverage content marketing to keep your sales pipeline full, qualify leads, and grow your business.

Once you have the info of more serious visitors from casual browsers (or even your competition 😊), there should be a mechanism in place to follow up with a drip campaign (that can be automated). This helps qualify the leads even more as it filters out less serious buyers or prospects from serious ones.

Sales team should be notified of the lead quality and should reach out them these prospects based on the success criteria you define in your pipeline process.

Common events that help you qualify visitors include:

  1. Explored the website for more than 3 minutes
  2. Visited the About Us Page
  3. At least visited the website 3 times
  4. Subscribed To Blog
  5. Reads blogs regularly

These are some of the simple criteria that you can define when using some of the tools we shared in our other blog.

Including a good call to action near the middle or bottom of the blog with a nice designed white paper that calls its features will be the stepping stone to help transition your readers to the next stage in their buyer’s journey.

Pillar pages

If you prefer to reach out to your audience and customers via content on your websites or blog, then you might need a pillar page to make this adventure effective enough as a marketing strategy.

Pillar page refers to a web page that covers the overall topics on your website in-depth.

In-depth is the focus here. The length of these whitepapers, the design does require a ton of research.

Just like whitepapers, these types of content require great thought and resources to put together, but provide a ton of benefits that have allowed many companies to showcase thought leadership.

It also possesses lots of link to related content in and outside your website.

There are techniques to creating quality pillar pages that will drive your marketing objectives. There are;

  • Choosing your core topic
  • Outlining relevant subtopics
  • Research, write, edit, format, and organize pillar page
  • Share, market off-page, and promote
  • Keeping your pillar pages up to date with relevant information to ensure they rank and continue to provide more up to date information on your pillar page topic.

The good thing about a pillar page is that it can help your readers judge you as someone who is committed to a particular cause.

Your job as a complex solution provider is to match your pillar page with topics that are of deep interest to your target audience to ensure you make the most out of this content investment.

Here is an example of a great pillar page by Cloud Elements:

Image Source: Pillar Page For API Integration By Cloud Elements

Definitive guides, very detailed blogs, best practices with a ton of examples are all great examples of pillar pages.

Think great user experience, comprehensive, subtopics and problem solving when it comes to pillar pages.

They are usually lengthy pieces of content that allow for lots of call to actions to allow businesses to capture email while providing expert advice, research and thought leadership on the subject matter.

Webinars, Events, Workshops & Conferences

Audio and video content can also be shared to educate your business audience, but majorly in form of seminars, webinars, and conferences.

All three are proven sales drivers in their own respects. However, with the recent rise in the numbers of video and audio conferencing software following the 2020 pandemic, you can easily host events, webinars, and conferences online on subject matters relating to your brand, product, and business.

You will be building trust, earning more exposure, and creating more

More importantly, people who show up for your solutions related webinar are likely your target audience.

So you getting a chance to showcase your product in a webinar or in a live conference is ideal. It is almost as asking for that initial sales meeting or discovery session!

Here are examples of workshops, webinars, and online educational content and training done by a complex manufacturing brand to educate, build trust and grow their business.

Example 1: MSA Safety Company Does A Safety Training Workshop

Image Source: MSA Safety Company Online Training & Videos

Another example of an engineer presenting solutions in a webinar format is for 3D System that produces a ton of webinars and workshops and saves them on their websites.

Here is an a quick peek at their webinar gallery right on their website here:

Image: 3DSystems Webinar Page

The above examples showcase that brands invest in educating their prospects and customers about their company values (everything related to safety in MSA’s case and a ton of knowledge sharing for 3DSystems for 3D Printing, Materials, Software, Manufacturing and more).

Strategy 3: Social Media

So let’s talk about the platforms of fun; social media.

A lot of customers would love to hear about your products and what problems they solve.

Bringing in fun, humour or social elements to your brand offering can open up new ways to grow your awareness.

Why not make marketing fun by infusing some forms of amusement and simplicity into it?

Social media marketing has increased in popularity.

However, marketing on this platforms are not expected to be bland and lacking in content because most of these spaces are primarily designed for people in their ‘offtime’.

If you focus on too many technical details in your message in your content, then you may not be able to achieve the outcome you are looking for.

In fact, according to Marketing Land, the average view time on Facebook is only 10 seconds.

People are constantly bombarded with ads while scrolling and have learned to tune them out.

If you are creating content for your complex solutions – focus on powerful ways to grab their attention in the limited time you have with them.

Investing in powerful stats, beautiful photography about your products, or catchy videos is the way to go when creating content for social media.

Related: Learn about how we help brands stand out in social media here.

Relate: Learn about our case successful case studies here.

Here are a couple of examples of social media done right for complex industries:

Social Media Example 1: Midas Safety Shows Their Commitment To A Sustainable World

Image Source: Midas Safety LinkedIn

Full Disclosure: Midas Safety is our long-time customer and we do design and LinkedIn marketing for them 😊.

Social Media Example 2: Plant optimization post at The Goodyear Tire & Rubber Company

Image Source: Goodyear LinkedIn

Showcase Behind-The-Scene Videos

Another type of content that has tons of appreciation on social media is behind the scenes videos.

As I have previously mentioned, product marketing may become really boring to your audience when they appear too serious or too technical when they are looking to offload and relax after work.

Focus on outcomes and showcase the product or solution in action or being prepared with videos is a powerful way to bring a spotlight to your expertise.

One of the ways to make marketing appear less serious and yet pass the technical information of your objective is shooting and uploading behind the scene videos of product events and uploading them on your social media spaces. Behind the scenes videos showcase your brand as being transparent and honest and nothing builds trust quickly than transparency.

You build trust with prospects and loyalty with your existing customers with this format of content.

For a second just imagine the delight and joy that fills your heart each time you see behind the scene part of videos and bloopers of movies.

Here is an example of Ansell doing behind the scene videos:

Image Source: Ansell Social Media Post August 24, 2020

Funny right? Even the thumbnail is engaging and entices you to click and watch.

And the best part, it uses employees from Ansell so they have an incentive to showcase their video to their friends and family.

This creates a viral effect if done frequently enough as it taps into the power of the network.

93 likes and 41 shares from employees who want to spread Ansell’s good core values to others.

And yet it creates that the right feeling that you want your customers, fans, and prospects to associate your brand with.

Your customers will feel more attached to you with simple behind the scene videos of products, team members, or leadership team.

Whether it’s b-roll or simple videos that capture your production, assembly, packaging, distribution, or even delivery processes.

Every detail matters. Make it count!

Produce & Share Photography

People tend to remember more the things that are presented to them in images than a series of texts and or simple copy.

People also buy from people, not machines or companies.

This is why making stellar and attractive product designs and photographs will help your customers remember your products easily and quickly.

I am sure that right now you are recalling memories of products that stick in your head only because of the unique images or video presentations you have seen of them.

How powerful are these two galleries for highly technical and engineering-oriented brands?

Example 1: General Electric’s Instagram:

Image Source: GE’s Instagram Account.

Example 2: Honeywell’s Instagram does it right as well:

Image Source: Honeywell’s Instagram Gallery

Humanizing your brand on social media with employee updates such as the ones above are a great way to showcase the right company values:

  • Sharing employees promotions and development stories as touching your brands and products
  • Showcasing and praising researchers’ milestones
  • Releasing updates on expected big-name recruits and recruits that are expected to add values to your brand and your customers business
  • Intimating your audiences with strides and achievements accomplished by employees to help push your brands and product forward

Doing these, you are preaching messages of quality as well, as product development to your customers.

Your customers will be able to see all the good people who help in serving them.

If you can showcase the great work that your team puts into servicing their customers, then you make it easy for your customers to better understand your company’s values and culture.

That’s transparency.

And transparency means your willingness to be vulnerable.

Being open about your vulnerabilities the right way makes you confident.

And that is how the pride and power of such posts helps build great brands.

Let’s Recap

There are a lot of ways that technical and complex engineering-based brands can grow your top line.

We only touched on three of them today; a solid website that focuses on outcomes, a powerful content marketing strategy with 3 must-have types of content, and leveraging the power of social the right way.

If you need more help in implementing the above strategies, reach out and we would happily talk through how and where can help.

Do you have any more questions or comments on the above topics? Feel free to contact us or comment below.

What Is Smart Bidding in Google Ads? What It Is and Why Use It!

What Is Smart Bidding in Google Ads? What It Is and Why Use It!

What Is Smart Bidding in Google Ads? What It Is and Why Use It!

So you might have created a great new website. Your organic traffic is doing ok but might be looking to improve on those visitors by adding a little Google magic to the proceedings.  Here’s where smart bidding in Google ads can help!

Google ads are a great way of bump starting your e-commerce and other websites and can effectively increase your conversions.

For those already using Google ads, or others who have started their journey, we will be exploring a new addition to the Google bank of resources, Smart bidding. 

So what is smart bidding in Google Ads? How does it work? Is there any preparation you need to do and why should you use it? 

In this article, we are going to explore all your questions about smart bidding. First, let’s take a look at the super-short answer, so you can get up and run straight away. 

What is smart bidding in Google Ads? Smart bidding is a new addition to Google Ads.  It’s a way of increasing sales and visitors by improving the performance of your Google Ad campaign. It uses artificial intelligence to analyze location, time of day, historical user info, and other data to predict the likelihood of a conversion to a sale. 

So now you’ve got the quick take away and can start seeing an increase in your visitors ASAP, let’s explore a little more deeply. 

Google Ads Smart Bidding in action Web Worx Labs - A Digital Marketing Agency

You might be wondering what exactly smart bidding is, so read on to find out. 

How does smart bidding in Google Ads work? 

Smart campaigns are a new type of Google Ads, designed to help business owners improve the way they promote their products and services online. 

Using smart technology, they can be set up in minutes. 

As a busy entrepreneur, this smart tech will improve the performance of your ads and enable you to focus on other important tasks.

Smart ads can help you really get the most of your advertising campaigns and maximize your budget spend. 

“this smart tech will improve the performance of your ads”

So how does Google Ads’ automated bid strategy help you to get the most out of your ad campaigns? Let’s take a look and find out. 

Automated bid strategy 

In a nutshell, smart bidding is a set of automated bid strategies in Google Ads that use machine learning to increase conversions. 

Google looks at historical search behaviour and data to predict the likelihood of a conversion and then increases your bids when a conversion appears more likely.

Smart bidding uses data such as: 

  • User devices 
  • Historical performance
  • Location
  • Time of day 

Along with the above crucial data, it also uses a wide range of other factors, depending on each query.

“smart bidding is a set of automated bid strategies in Google Ads
that use machine learning to maximize conversions.” 

So let’s take a look below to find out five awesome ways this robust ad campaign strategy brings you the best results. 

Five powerful optimization strategies 

There are five different Smart Bidding strategies that each prioritize a specific conversion goal to take care of all the work for you. 

  • Maximizes conversions – Smart bidding in Google Ads optimizes bids to maximize conversions from your budget.
  • Target ROAS – This Optimizes your bids to achieve your target return on ad spend known as ROAS from your budget.
  • Target CPA – Can optimize bids to maintain your CPA or target cost-per-action from your budget 
  • Target impression share – Sets bids to show your ad at the top of the page as often as possible.
  • Enhanced CPC – Optimises your maximum cost-per-click, in order to make the most out of your campaign and increase conversions.

“Sets bids to show your ad at the top of the page as often as possible.”

So now we’ve seen exactly how Google smart bids can make the most out of your ad budget, while also allowing you the freedom to concentrate on other important aspects of being an entrepreneur, let’s take a look below at some other important benefits. 

Why use smart bidding in Google Ads? 

  • Saves time – Essentially, it all comes down to convenience. Smart Bidding takes care of bid optimization for you and this means you can “set and forget” campaigns. Google also has far more data to work with than you or any other single advertiser. This also gives you the opportunity to ‘set and forget your campaigns freeing up your time for other important elements of building your business, such as creating a digital presence for your brand or service 
  • Good for smaller businesses – As smart bidding can achieve “good enough” results quickly, it is useful to smaller businesses that may have a smaller ad budget. It’s no coincidence that we’re seeing a lot of automated Google Ads features being introduced for smaller businesses.
  • Advanced performance reporting – AI bidding technology makes it easy to get a snapshot of your bid strategy status and performance. You can also easily create bidding experiments to see for yourself how strategy changes might impact performance. Forecasting capabilities illustrate how many conversions your ads might receive for different CPA targets.
  • Customization – AI bidding allows you to select a targeted marketing goal to control how the algorithms make bidding decisions. It also allows you to customize performance control settings, including selecting the right attribution model for you.
  • Advanced machine learning – Smart Bidding is able to understand how different bids might impact conversions. Machine learning algorithms are able to learn from data and a wide range of parameters to understand potential performance. This capacity goes far beyond what a regular PPC manager or even a team of data scientists could manage.

Set and forget’ your campaigns  freeing up your time for the other
important elements of building your business

And finally…

So there you have it! Some great reasons to harness the incredible power of Artificial Intelligence with the Google Ads Smart Bidding concept.

You can learn more details about smart bidding right on the support page of Google (a dryer read in our humble opinion) here.

Here at Web Worx Labs, we can assist you with everything you need to build a visually stunning and effective website to compliment your offering.

We offer: 

  • Website design 
  • WordPress hosting 
  • Digital branding 
  • SEO optimization 
  • Online marketing 
  • Social Media Marketing
  • Video Marketing
  • & of course Digital advertising (including Google ads)

Get in touch here to get in touch.

5 Simple But Powerful Google Ads Tips – Optimization Strategies for 2021 [Updated For 2021]

5 Simple But Powerful Google Ads Tips – Optimization Strategies for 2021 [Updated For 2021]

5 Simple But Powerful Google Ads Optimization Strategies for 2021

Looking for updated Google Ads Tips to help you make the most of your ads in 2021?

Pay Per Click (PPC) campaigns are one of the best and fastest ways to get more targeted traffic, new prospects, and to make your brand known. So, it’s not strange to see many marketers trying to create PPC campaigns. However, one of the reasons why many marketers end up spending more money than planned and still not see the results is because they are not optimizing their campaigns.

Ultimately, a PPC campaign that is managed this way can be a waste of time, money, and important resources.

So, how you can keep track of your results from PPC campaigns and get the desired results?

One of the best things about most PPC companies that you can use, like Google Ads, is that they allow you to monitor your results in real-time. So, at any time of the day or night, you can see who’s clicking, where they are clicking, when they are navigating within your website, how much time they are there, among many other important things. And when you’re not liking what you are seeing, you can simply pause the campaign and try to improve it. It’s that simple.

While this is very helpful, the truth is that you need to track and calculate some different metrics to know what you are achieving, if the campaign performance is already good or if it still needs to be improved.

So, here are some of the most important metrics that you should know about and be on top to see if your PPC campaign is working as you expected:

Related: Our Services – Pay Per Click Management

Related: 10 B2B Marketing Strategies That Will Grow Your Business

#1: Set Goals

This all goes without saying that performance measurement comes first with having something to measure against. For every campaign, we highly recommend having a predefined objective. A campaign objective can document:

  • Whether the campaign is focused on generating awareness or sales
  • Total budget (daily budget or total budget)
  • Timing (with an end date or specific period vs. no end date in sight)
  • Target audience (buyer personas)
  • Target offering (narrow it to a specific solution/product or overall brand)

Even if you do not have goals, you will need something to assess your performance against. It could be your last campaign or industry benchmarks – whatever it is, it is important to know that you have a relative position against something to compare with. The act of planning a campaign (and answering the above questions) allows you to know in advance what to expect and tweak or “optimize” in real-time your ad strategy to get the desired results.

#2: Clicks & Impressions

Both clicks and impressions are two important metrics that you should look at. Simply put, a click is referred to the number of times that someone clicked on your ad, and an impression refers to the number of times that your ad was displayed.

A click-thru rate is the percentage of times that ad was clicked on from the impressions it got or effectively, the number of clicks divided by the total impressions for that ad.

This Key Performance Indicator (KPI) in the PPC campaign’s unit of measure is a percentage or %.

According to a thorough study conducted by Wordstream (a very large PPC agency), the average click-through rate across all industries is 3.17%

Image Source: Wordstream

So, when you have a lot of clicks in a specific ad, this means that you produced a good click-through rate because the ad was attractive.

If you are getting below industry averages or the overall average, it may be time to revisit your ad and see if it is enticing enough to attract that click.

#3: Cost Per Click (CPC) & Daily Budget:

When you want to measure the results of your ad, one of the metrics that you need to know is the cost per click (on average).

The cost per click is calculated by dividing the number of clicks with the total budget spent.

The reality is that the CPC tends to vary a lot from industry to industry as well as from keyword to keyword.

Usually, the longer the keyword you use, the better your cost per click. However, the longer keywords usually do not have as much search volume so your ad may not get the necessary exposure to get enough clicks.

Use a combination of broad match vs. exact match to target keywords. Depending on your cost per click and daily budget, you may not be getting any visibility in your ads.

Review your average cost per click vs. daily budget. If they are within range of each other, then you may not be able to get one or two clicks per day. Well, that one or two clicks can still translate into a lead or sale, your ad will need a lot more clicks to get a conversion to occur. You need to have a number of clicks and expect a ~3% to 5% conversion from those clicks.

Image Source: Average Conversion Rates by Will Chou From WebMachnix

In our scenario, if you are getting 1 click per day, it may take 20 days for you to get one conversion and while that may be enough for your goals, it may not be yielding the results you are looking for.

#4: Optimization Score:

This score tends to be one of the metrics that many people just don’t understand and it has had mixed results for us time and again. However, we do recommend using it to find any obvious and potential areas of improvement in your campaigns.

The Optimization Score KPI is a system-generated number that is attributed by Google to your ad campaign. This number is based on different factors which include the relevancy of your keyword, the quality of your landing page, and the past CTR of your keywords.

The higher the score, the better.

Google Ads Tips - Autogeneated in their console - showing 45% optimization score

We have found and used the Optimization Score KPI for many tips it recommends, but if left unchecked, it can have unintended consequences.

For example, it could suggest adding keywords that target an audience that the ad or solution we are offering is not intended for. Or it can suggest a substantial increase in budget by suggesting automating the bidding strategy.

Even though it is an important measure, use it wisely and use it to still achieve your goals.

It is a system-generated score and the system may not know all the nuances and specific requirements of your advertising strategy.

#5: Number Of Conversions & Cost Per Conversion:

Since most marketers’ goal with a PPC campaign is to increase sales, the number of conversions or the conversion rate tends to assume a very important role and metric.

The conversion rate simply shows you the percentage of the people who took the desired action that you set up as a conversion – whether that is an email sign-up, a phone call, or purchase, or specific event/action on the landing page.

You can easily calculate conversions by dividing the number of people who took action by the number of people who clicked on your ad.

When you have a business, especially if you have a limited budget, you should track all the expenses that you have and understand how much you spent to get a new lead or sale. And this is exactly what you get with the cost per conversion.

Let’s say that you made 4 sales and you spent $100 on your campaign. This means that your cost per conversion (CPC) was $25.

Closing Thoughts…

Before any campaign, we encourage you to take a step back and assess your goals. Understand and document in some fashion what you are looking to achieve and then look to optimize.

This principle was true in 2019 and before and it will be true in the future!

As you can see, there are a lot of metrics that can help you monitor and improve your PPC campaigns.

And the truth is that it’s not hard to calculate them.

Don’t rely on system-generated suggestions at face value, and always look at KPIs in combination as well in isolation. You want to not only see if your ad campaign is going in the right direction, but it is supporting your overall goals which can be assessed when you study a couple of metrics together.

Like anything, monitoring these KPIs regularly will translate into better performance for your ad campaigns.

Have any thoughts on the above strategies? Reach out to us directly here and we would be happy to answer any of your PPC campaign questions!

 

5 Tips To Optimize Google Ads

5 Tips To Optimize Google Ads

5 Tips To Optimize Google Ads

 

 

Google Ads research campaign is a thrilling process because there are mixed emotions that come to mind while launching a new paid search campaign.

PPC campaigns give you a lot more control than traditional advertising (you can read about it more on our Pay-Per-Click Page).

In a nutshell, it allows you to get in front of your audiences and pay only when someone is interested in your ads.

Which is very powerful, because that means impression building is free!

It has rightfully become a popular tactic to deploy as part of a holistic marketing strategy not only to drive traffic to your website but also to boost sales.

The plain truth is that you will only pay when someone clicks on your ad.

So, it’s not strange to know why many marketers love PPC.

It can provide almost immediate results and that the fee you pay is based on the outcomes you get.

So, a lot of control, love, and free impressions – what could go wrong?

Well, a lot, if you do not configure campaigns correctly, do your research upfront and are careful about putting your ads in front of your target audience.

People starting without the proper background, education, and dedication have spent countless hours setting up campaigns.

They waste valuable resources and still feel frustrated to get new business from the campaigns.

So indeed, a lot can go wrong if you are not careful.

Fear not, our simple five key tips will even help a novice set up and primary ad campaigns in their journey on a Google Ads campaign stardom!

Google Ads Goals (Free Tip)

How to Optimize AdWords: 5 Tips & Strategies to Boost Your Clicks

 

Image Source: Monster Insight

What you need to know is that there are many different platforms with this service.

Some of the most popular ones incorporate Google Ads, Facebook Ads, Twitter, and Bing. However, and up until today, the most famous one is Google Ads.

It is safe to say that Google Ads is Google’s number one source of revenue!

And everyone uses Google – so you really can get a lot of exposure for your brand if you use Google Ads to kick-start your PPC campaigns!

One advantage of using Google Ads is that Google will display your ad on other Google partner sites (if that is how you want to configure it).

Every business is different.

Even businesses in the same industries, in the same markets, may have different budgets, brand values, operate at different scales.

They might also require different goals that need to be met to achieve their unique objectives.

Setting goals are critical for any campaign.  What are your goals?

Are you looking to increase awareness?  Increase lead?  Form sign-up, maybe?

How about online sales?

All of these are valid goals – but this step must be determined before setting up any campaigns on Google Ads.

The better these are defined, the more you will be able to track against these goals, tweak and adjust to get more optimal performance.

Getting into the weeds and playing the anticipated scenarios out is not a bad idea.

Let’s play a scenario out for a realtor looking to set up goals – what questions would they need answering to better plan his or her goals:

  • Do you want leads for your real estate business?
  • How many impressions from this campaign?
  • What is a lead for you as a realtor?  People picking up the phone or signing up for your e-book that you have designed in exchange for an email sign up, which you will nurture with other great value offerings?
  • What is your budget?
  • Who is your ideal customer?
  • What markets?
  • What type of property?

What keywords do you think your prospective client will look for on google?

Answering these above questions in detail will allow you to set up and configure your campaign correctly and help in getting your ads in front of your audiences.

In Google, you can get in front of a searchers query by placing your ads on search engine results pages. (SERP).

This is a crucial point to note here.

You are advertising here.

So, you set a budget, bid in an auction, and get placed for the duration and depending on how relevant your ad is on the search results page.

This is not SEO (you can get a better idea on SEO on our SEO Page)- which is also another powerful digital marketing strategy that allows you to get website visits, impressions, and leads.

But it is done by providing relevant content that places your site organically on search engine results pages.

So without further ado, let’s get into those five awesome tips:

4 SEO Keyword Research Tips You Should Apply - Viral Solutions ...

 

Image Source: Viral-Solutions

#1: Keyword Research & Selection:

As mentioned, one of the problems many marketers tend to face while using Google Ads is that they spend a small fortune and don’t get the results they had expected.

However, this is not Google’s fault (yes, we love Google at Web Worx Labs – there I said it).

The question which comes to mind is how to choose the best keywords research tool?

Well, this is not a big deal as you can use Google’s Keyword Planner, one of the best (and free) tools.

It is apparent that you already have an idea about the keywords that you want to target.

However, using this tool can provide additional keywords or even replaces the ones you had in mind.

Why?

Because right beside each keyword, you are also able to see the search volume data and trends, average monthly searches, competition, and bids, which can help you get a better idea.

Any marketing professional worth their salt will tell you that Keyword Research is one of the most critical steps in starting the campaign right.

Do not take shortcuts here!

Is There Activity History In Google's Keyword Planner - Google ...

 

Image Source: Nicepng

Research with Keyword Planner:

Google’s Keyword Planner is an awesome tool to use (one of our favorites), and this intelligence, when setting up a campaign, is included for free to help you ensure you set it upright.

Yes, Keyword Planner is (still) free, and yes, it continues to blow my mind!

Assess competitiveness before including in your campaigns

Searching for the keyword “Dogs are better than Cats” above immediately gives us insight that the keywords “cats and dogs” are searched a lot more.

Considering this keyword over the others may be a good option.

These keywords may be essential for a pet store or a pet accessories store (online or otherwise) looking to increase exposure for your business.

However, keyword competitiveness must be considered as well when choosing the right keyword to target in your ad groups.

If the keyword is searched a lot more, but the starting bids are too high, it may not be worth getting clicks from that keyword.

This is because the clicks may exhaust your daily budget.

So, knowing what the keywords are is essential.

Also, their bids are critical to understanding what keywords to select within your ad group.

Thorough keyword research is necessary to run a successful Google Ads campaign.

Keyword research is the first and most important step to improve Google Ads.

Google Ads assists you in choosing the appropriate keyword for your PPC campaign to get huge sales.

The chief advantage of using PPC campaigns is it allows you to target the keyword of your own choice.

But make sure to select keywords that are promising and enhance your website chance to get a better ad rank position on Google.

Keyword types & Selection

To get the target audience, you need to know what are the Types of the keyword :

  1. Broad match is one of the keyword matching options that allows you to choose one or more matching options for your keywords. Broad match helps to appear your ad by controlling how closely the keyword needs to match a person’s search term.
  2. Broad match modifier works by adding a “+” sign in front of any or all words in your keywords. This option let you create keywords that are more targeted than broad match.
  3. Phrase match allows your ad to show only when someone’s search terms include the exact phrase of your keyword with additional words before or after.
  4. The exact match appears your ad to the specific audience who is searching for the target keyword selected by you.

These match types give you the power to control the relevancy of your keyword search and trigger your ad.

You should start by looking at the broad match keywords.

When these are working well for you, you can then move into the exact match keywords that will give you a closer targeting and more relevant clicks.

While you are in this process of choosing keywords, make sure that you do not forget to pay attention to the negative keywords.

After all, they can help you filter out the irrelevant content.

Let’s say that you are selling used cars only.

So, you want to make sure that the word “new” is never a part of your searches. So, just mark it as a negative keyword.

How to Create a Powerful Landing Page in 1 Hour: A Step-by-Step Guide

 

Image Source: Impact

#2: Landing Pages:

Landing pages are one of the most neglected aspects when you are creating a PPC campaign.

Truth is most marketers can spend countless hours choosing the best keywords, writing the best ad they can.

However, they don’t even consider looking at the landing page to see if it needs any kind of optimization.

As if this wasn’t enough, many marketers just use the homepage link on the ad.

However, when you want to increase the sales of a product, make sure that you point the link directly to the product’s page, not to the homepage of your website.

Here are a few key items to include in your campaign when designing landing pages

  • An easy call to action visible above the fold
  • Easy form to fill in
  • Social proof or reviews/testimonials
  • brief value of what one gets when filling out the form
  • A way to track conversions
  • A thank you page

While this may seem pretty obvious now!

You just have no idea of the huge number of marketers who continue to make forms without including the above items that cost businesses a small fortune or missed opportunities.

Another thing that should be taken into consideration is when you are looking at the landing page, see if you are targeting the same keywords that you are pointing to your ad.

Keep in mind that this does not mean keyword stuffing at all.

Accumulate the keywords once or twice where they make sense can help you increase your Google Quality Score as well as it can decrease the cost of your ads.

What is a good CTR (Click through rate) for AdWords?

 

Image Source: Extra-Digital

#3: Click-Through Rates:

CTR (Click-Through Rates) shows the number of people who checked your ad by clicking on it.

CTR is considered important for your ad campaign because it has a direct effect on your Quality Score (more on that on tip five below).

Let us suppose that you are creating a PPC campaign to sell a specific product.

So, you will search for the best keywords and keep all these keywords that relate to just one ad group.

When you have quite a few campaigns running at the same time and several ad groups, it will be much easier to determine not only the costs but also the effectiveness of each campaign.

When you have a tight budget, one of the things that you can do is to limit your ads targeting.

For example, by targeting your ads to a specific location and only for broad terms, your costs will decrease.

Another way that you have to increase your click-through rates is by knowing your targeted audience.

When you have a pretty clear idea about when the people you are targeting are online, you can set your ads to only display during that specific period.

Since one of your goals with a PPC campaign is to get the best possible Quality Score, also you need to know that getting a high CTR is crucial.

So, what you can do to ensure is to have the best ad running for a specific campaign to perform A/B tests.

Each ad that you create includes four different elements: the headline, the first line, the second line, and the link to your website.

Since you won’t change the link, this leaves you with two possible changes: the headline and the ad text itself.

Google will then rotate the different ads that you have and allows you to discover which ad performed the best: which one had a better click-through rate and lower cost-per-click.

Then, you need to use the ad, which has the best results.

How To Write The Best Google Ads Copy & Back It Up on Landing Pages

Image Source: Un-bounce

#4: Ad-Copy:

One of the limitations of PPC campaigns is the limited amount of text that you have in the ads.

So, you need to ensure that you are concise, relevant, informative, and persuasive at the same time.

The truth is that it takes a bit of practice to write a good ad-copy.

However, with your clear goal in mind, you can be sure that you will be able to do it in the best way possible.

Besides, you can always check the PPC ads that your competitors are running.

We don’t mean that you should copy them but to improve your ad.

Make sure that your ad stands out.

Some of the things which you can include and that usually tends to grab the visitor’s attention are “free shipping,” “limited offer,” “learn more,” “free download,” and other similar expressions.

Related article: Types of advertising

How to Effectively Utilize AdWords Ad Extensions for B2B PPC

 

Image Source: Ko-Marketing

Leverage Ad extensions:

Want more ad impressions?

Want to take up more screen space on the search results page for your ads? Want more vacations?

Wait – scratch the last one – but the first three still apply, and Ad Extensions are a great answer to your first three questions!

These extensions add to your ad copy by providing additional text in your standard text ads.

This information gives your target audiences even more reason to choose your business.

More importantly, it gives your ads more real estate on the search results page, allowing you to take up more of the screen – which is always a plus!

Even Google says that it won’t show these extensions on all your ads, it is still a good idea to take advantage of this feature when setting up ad copies.

Your ad quality will have to be high and rank well before Google considers showing these ad extensions and sharing this valuable real estate on their search results pages.

When setting up ad copies, focus on the call to action and great features that will allow your ads to resonate with your target customer.

Here is a great resource from Google itself to help advertisers learn more about ad extensions.

How to Increase Your Google AdWords Quality Score

 

Image Source: Grow-Traffic

#5: Quality Score:

All PPC campaigns that you run with Google Ads have a Quality Score provided by Google.

Word-Stream – another Ad agency has an awesome article written by one of the gurus on the subject matter Larry Kim.

You can get more details on it here.

This Quality Score takes into consideration several factors.

These include your historical Google Ads account performance, the keyword relevance, the landing page experience, the ad relevance, page-speed, and click-through rate.

See how we said historical performance.

So it goes without saying – you should not expect Quality Scores to be available the minute after your campaign launches.

It takes time to get the measures for quality scores for Google to reflect in your Google Ads dashboard.

But why Quality Score an important factor that you should consider?

Simply put, the better your score, the higher your ads will be displayed.

Additionally, a high-Quality Score usually means that you end up with a lower cost per click.

When you are looking to improve the Quality Score of any of your ads, here are some suggestions:

  • Make sure that your landing page is well optimized and has the keywords you are targeting. Also, you need to ensure that the page can provide a good user experience.
  • Try different versions of the ad to see which one has a higher CTR.
  • Do profound keyword research to find relevant and new keywords that you can target with your campaign.

Creating a good PPC campaign involves many different aspects.

The truth is if you follow these five key points to optimize Google ads, then be sure that you’ll have the returns you need.

Besides, PPC campaigns are one of the best ways to generate highly-targeted traffic to your website and increase sales.

Closing thoughts

There are a lot of things that you need to do when running an ad campaign with Google Ads.

These tips have been invaluable to us.

So, we decided to share to help you run your campaigns or ask the right questions to people who are running your campaigns.

Do you have things that you think we should include that we missed in our top 5?

Add to the comments section, and we would be happy to consider them.

Any questions or concerns?

Reach out @ info@thewhitehatcompany.com or fill out our online form.

We would be happy to help!

What Is Smart Bidding in Google Ads? What It Is and Why Use It!

What Is Smart Bidding in Google Ads? What It Is and Why Use It!

What Is Smart Bidding in Google Ads? What It Is and Why Use It!

 

So you might have created a great new website. Your organic traffic is doing ok but might be looking to improve on those visitors by adding a little Google magic to the proceedings.  Here’s where smart bidding in Google ads can help!

Google ads are a great way of bump starting your e-commerce and other websites and can effectively increase your conversions.

For those already using Google ads, or others who have started their journey, we will be exploring a new addition to the Google bank of resources, Smart bidding. 

So what is smart bidding in Google Ads? How does it work? Is there any preparation you need to do and why should you use it? 

In this article, we are going to explore all your questions about smart bidding. First, let’s take a look at the super-short answer, so you can get up and run straight away. 

What is smart bidding in Google Ads? Smart bidding is a new addition to Google Ads.  It’s a way of increasing sales and visitors by improving the performance of your Google Ad. It uses artificial intelligence to analyze location, time of day, historical user info, and other data to predict the likelihood of a conversion to a sale. 

So now you’ve got the quick take away and can start seeing an increase in your visitors ASAP, let’s explore a little more deeply. 

You might be wondering what exactly smart bidding is, so read on to find out. 

How does smart bidding in Google Ads work? 

Smart campaigns are a new type of Google Ads, designed to help business owners improve the way they promote their products and services online. 

Using smart technology, they can be set up in minutes. 

As a busy entrepreneur, this smart tech will improve the performance of your ads and enable you to focus on other important tasks.

Smart ads can help you really get the most of your advertising campaigns and maximize your budget spend. 

“this smart tech will improve the performance of your ads”

So how does Google Ads automated bid strategy help you to get the most out of your ad campaigns? Let’s take a look and find out. 

Automated bid strategy 

In a nutshell, smart bidding is a set of automated bid strategies in Google Ads that use machine learning to increase conversions. 

Google looks at historical search behavior and data to predict the likelihood of a conversion and then increases your bids when a conversion appears more likely.

Smart bidding uses data such as: 

  • User devices 
  • Historical performance
  • Location
  • Time of day 

Along with the above crucial data, it also uses a wide range of other factors, depending on each query.

“smart bidding is a set of automated bid strategies in Google Ads
that use machine learning to maximize conversions.” 

So let’s take a look below to find out five awesome ways this robust ad campaign strategy brings you the best results. 

Five powerful optimization strategies 

There are five different Smart Bidding strategies that each prioritize a specific conversion goal to take care of all the work for you. 

  • Maximizes conversions – Smart bidding in Google Ads optimizes bids to maximize conversions from your budget.
  • Target ROAS – This Optimizes your bids to achieve your target return on ad spend known as ROAS from your budget.
  • Target CPA – Can optimize bids to maintain your CPA or target cost-per-action from your budget 
  • Target impression share – Sets bids to show your ad at the top of the page as often as possible.
  • Enhanced CPC – Optimises your maximum cost-per-click, in order to make the most out of your campaign and increase conversions.

“Sets bids to show your ad at the top of the page as often as possible.”

So now we’ve seen exactly how Google smart bids can make the most out of your ad budget, while also allowing you the freedom to concentrate on other important aspects of being an entrepreneur, let’s take a look below at some other important benefits. 

Why use smart bidding in Google Ads? 

  • Saves time – Essentially, it all comes down to convenience. Smart Bidding takes care of bid optimization for you and this means you can “set and forget” campaigns. Google also has far more data to work with than you or any other single advertiser. This also gives you the opportunity to ‘set and forget’ your campaigns freeing up your time for other important elements of building your business, such as creating a digital presence for your brand or service 
  • Good for smaller businesses – As smart bidding can achieve “good enough” results quickly, it is useful to smaller businesses who may have a smaller ad budget. It’s no coincidence that we’re seeing a lot of automated Google Ads features being introduced for smaller businesses.
  • Advanced performance reporting – AI bidding technology makes it easy to get a snapshot of your bid strategy status and performance. You can also easily create bidding experiments to see for yourself how strategy changes might impact performance. Forecasting capabilities illustrate how many conversions your ads might receive for different CPA targets.
  • Customization – AI bidding allows you to select a targeted marketing goal to control how the algorithms make bidding decisions. It also allows you to customize performance control settings, including selecting the right attribution model for you.
  • Advanced machine learning – Smart Bidding is able to understand how different bids might impact conversions. Machine learning algorithms are able to learn from data and a wide range of parameters to understand potential performance. This capacity goes far beyond what a regular PPC manager or even a team of data scientists could manage.

Set and forget’ your campaigns  freeing up your time for the other
important elements of building your business

And finally…

So there you have it! Some great reasons to harness the incredible power of Artificial Intelligence with Google Ads Smart Bidding concept.

Here at Web Worx Labs, we can assist you with everything you need to build a visually stunning and effective website to compliment your offering.

We offer: 

  • Website design 
  • WordPress hosting 
  • Digital branding 
  • SEO optimization 
  • Online marketing 

Get in touch here for a quote.