Testimonial Videos – Ultimate Guide

Testimonial Videos – Ultimate Guide Testimonial Videos – Ultimate Guide Why Video? What do you do when you want to purchase something you know little or nothing about? You head to the internet and try to find some information to help you make the best decision, don’t you? You aren’t alone; a recent survey by Spiegel Research Center shows that about 95% of online buyers read user reviews before making an online purchase. Alternatively, you […]

Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples)

Taking A Deep Dive: Marketing Technical or Complex Engineering Brands (With Examples) So you are wondering how to resonate with your prospects when your brand offers very technical or complex solutions? Marketing strategies and approaches often differ across the board based on the nature of products and services or even industries. To do marketing right requires careful observations, strategizing, and that is well through and planned with good research and expertise. Technical, engineered or complex […]

Videos On Homepage That Work & Video Storytelling Framework (With 5 Examples)

Videos On Homepage That Work & Video Storytelling Framework (With 5 Examples) Why Do Videos On Homepage Work? Let’s face it – videos provide more engagement vs. images and static text or copy any day. Who does not like a powerful and engaging video that makes the whole process of understanding your product or solution easy, entertaining, and efficient? According to Statista – 85% of internet users watch video on their devices in the United […]