Why does Google keep changing its algorithm?
Google has been known to make significant changes to its algorithm each year. Why? Why does Google keep changing its algorithm so regularly? Google’s algorithms (as there are multiple algorithms that actually work together) ensures that search results bring up the most relevant content to a user with the amount of information available on the web. This can be difficult to sift through millions of websites in milliseconds and find exactly what you need that […]
Do Likes on Social Media Channels Matter?
Do Likes on Social Media Channels Matter? What are “Likes” or “Subscribers” or “Follow”? With over 3.6 billion users, social media is unarguably the new mega force to reckon with in the business arena. Social media platforms such as Facebook, Youtube, Instagram, TikTok, Twitter and others have given businesses cost-effective and convenient platforms to communicate with their target audience. Digital marketers are working round the clock to have as many people as possible like, subscribe, and […]
Cryptocurrency Guide (For Marketers By Marketers)
Cryptocurrency Guide (For Marketers By Marketers) This blog post is a cryptocurrency guide for marketers, business leaders and anyone who is looking to better understand this technology without getting too technical. Why are these terms always thrown around and making headlines? Why should marketers care about it in today’s day and age? This “cryptocurrency” term and others including blockchain, bitcoin, are used today by many techies, bankers, news websites, and some eccentric personalities (think Elon […]
What Are Algorithms? (a 4 min read)
For most marketers and digital nomads, algorithms are a bit like a blockchain. Everyone understands a bit of it, but ask them to explain what and how it works – good luck or expect a long complex answer that seems to go off topic but does not really answer the question. You know it. We have all been there. So what are algorithms exactly (without going off on a tangent)? What Are Algorithms – The […]
5 Ways A Marketer Can Stand Out At Work
5 Ways A Marketer Can Stand Out At Work You’ve made up your mind that you want to pursue marketing as a career. You have all the academic qualifications to kick-start the career journey. The zeal in you feels like it will take you just a couple of years or months to become a world-class marketer. First, congratulations on defining your career path and bracing yourself to defy the odds to become an outstanding marketer. […]