3 Things Marketers Can Do With The Covid-19 Pandemic

3 Things Marketers Can Do With The Covid-19 Pandemic

3 Things Marketers Can Do With The Covid-19 Pandemic

There really is a lot going on these days with the world-wide pandemic that has put much of the world at a standstill.  Industries and countries have been impacted.  The global economy is going towards a recession and it does not look like it will let up anytime soon.

Even in this bleak picture, marketers can do a lot to help build and deliver on a brand.  In fact, we would argue that it is even more imperative to work towards connecting with your audiences with the right message and using the right mediums.  Yes, face-to-face interaction is limited- but it does not mean all channels to connect with your customers, fans, followers, and prospects are closed off.  Customers will look to your brand for guidance, engagement at this time.

So here are three things we recommend that marketers can be doing in the COVID-19 crisis:

Don’t Stop Being Marketers

Let’s begin by looking at a dictionary definition of the word “marketing” so we are all on the same page:

Some words that pop out here – promoting, selling, research and advertising.  Can those still be achieved in today’s environment?

They certainly can!

Even though the economy is taking a big hit and safety and health is on everyone’s minds, does not mean that businesses should simply give up and stop functioning.  Then why should marketing stop? In fact, as good marketers, we owe it to our customers, prospects, fans, and followers to provide additional guidance on how this pandemic is impacting their business and what they will do to help. People are looking for guidance here. These are unchartered waters. They have time on their hands and a lot of anxiety and uncertainty.


Uncertainty + Time makes for a great opportunity to engage with your brand followers and customers. Become a beacon in the industry of relevant information on the things that are happening to help curb the spread of the virus.

There is a lot that can be done to communicate to your prospect what you are doing as a brand, how you are affected and what you are contributing to society to help in these crazy times.

Share Good News

There are a ton of scary stories being published as of late. People are anxious and scared. People need hope.

At the same time, in every industry, in every country and community, good things are happening. People are helping each other. Companies and brands stepping up to go above and beyond to help.

These stories need to be told. Brands and marketers can help with this.

Are there any heroes that are worthy of mention? Are there any deliberate steps the company is taking to ensure everyone is healthy? Safe? Secure?

Share the news, spread the word. It will not only help the brand – but it will show others that there is hope and that if we stick together, we can survive this crisis.

There are a lot of mediums that can be used to share this news:

  • Social Media is the safest bet. A tweet or a post can go a long way in getting the message out. Create content and share often
  • Email marketing: Share the company initiatives underway to help out with this crisis to all stakeholders involved.
  • Blog about it. Publish and promote the blog via social, email and or ads.
  • Hold Press conferences and interviews.
    0 Journalists are hungry for anything related to COVID-19. They want to see how companies and brands are stepping up to support their employees and local communities
  • Share on YouTube information sessions for employees.
    o  Creating 30 seconds to 1-minute video series (while still ensuring that Social Distancing is in place) that tackle a topic, initiative, community, employee on this crisis and what is being done to help goes a long way

These are some of the simplest, tried and tested ways that brands can use to get the word out. Important thing is to be genuine and yourself.

If the resources are there, you can do all of those things and more. If not, start with one and really stick to it. Or a combination of the above works as well.

It is imperative that the brands don’t take this opportunity to create initiatives and very “salesy”. It’s about being authentic and really just broadcasting what good others are doing vs. doing good for the sake of broadcasting.

Invest In Your Brand

Given most businesses are working from home and everything can be done virtually. Now is a great time to conduct additional research or do a new design and plan for your next campaign. You can do a redesign of your website. Start your SEO campaign if you have been holding it off as it takes time to get traction with it anyways.

Seo-Optimization-Toronto

Most of the larger projects that are associated with the brand-building can take weeks to months. These can be initiated now that offline marketing events are not happening. Reach out to your digital marketing partners to initiate those discussions and understand your options better.

Closing Thoughts

Your employees, vendors, and customers still need to believe your brand is strong and vibrant. As marketers, it is in times like these we need to continue doing what we do best. Work with engaging the target audience, build on the brand and really get the message out. This means thinking outside the box instead of trying to wait it out and lose this opportunity for your brand to stand out.

People are more online now than before because of this pandemic.

Most coding, SEO campaigns, optimization, social media designs and or online ad campaigns happen remotely these days anyways. Given the budget is there, and people have time – this makes for an opportunity to showcase your brand as a thought leader in the industry.

Don’t stop being marketers. Continue to reach, engage and connect with your customer. They are looking for it now more than ever.

Make every impression count.

Have we missed anything you think should be added to this blog? Reach out or add your thoughts to the comments section.

How to Stay Connected While Maintaining Social Distance [updated for 2021]

How to Stay Connected While Maintaining Social Distance [updated for 2021]

How to Stay Connected While Maintaining Social Distance

Our sincere desire for physical connectivity is coded into our DNA.

We are social creatures. We can reduce our stress, tensions, and anxiety through positive social support, but – we are now in 2021 and with vaccines around the corner, we may be tempted to break the social distance rules.  Trust me when I say this – even as a socially awkward person, I miss human interaction with friends and family.

At Web Worx Labs – we will be sharing our thoughts on mobile and computer apps that you can use (for free or very little cost) to stay connected while maintaining social distance even in 2021 (we updated this blog from last year to add new apps that are trending)!

We want to provide some actionable solutions on how to tackle the effects of this pandemic so we can beat this thing together! (we are almost there)

We know that we need to practice social distancing to slow down the spread of the disease.

It’s was a long 2020 and I am glad it’s behind us, but we are not out of the woods yet!

Now, companies, groups, and organizations in 2021 have continued to maintain their social distance activities such as the only front-line workers coming to the workplace and while non-essential employees continue to work from home.

Businesses on the other hand that are non-essential especially are hurting that can use the below apps to stay virtually connected at no or very little costs.

However, maintaining social distance will result in fewer face-to-face interactions, which will potentially increase the risk of feeling lonely.

Today we talk about how to still stay connected with some of the most widely used apps while maintaining safe social distance to help address and tackle issues head-on that are arising because of this pandemic.

Related: Learn more about the people behind the Web Worx Labs in the About Us Page.

Why Social Distancing Will Increase the Risk of Feeling Lonely?

People will likely be impacted by self-isolation; but even though we will not be able to in close proximity with our friends, family and loved ones – it does not mean we cannot stay connected.

So, why should you be concerned about the feeling of loneliness?

Well, social isolation or not meeting anyone for a prolonged period can increase the risk of earlier death and other adverse health effects as per a detailed study and article published in Aging Life Care Journal.

Also, we need to consider socially vulnerable people, such as older people that are likely to struggle more during this period.

We don’t have contingency plans to help people who are struggling with loneliness or have complex health issues.

Social distancing will help in stopping the spread of the virus; for loneliness, we need to think smart and creatively.

Today we have technologies that can help us reduce the risk of loneliness.

These technologies are in the palm of our hands, easily accessible –  we can help stay connected, fight boredom and combat loneliness.

Connecting online in times like these will become more imperative.  We can hold virtual get-togethers, meetings, discussions and so much more.  Anything to keep the conversation and support going.  We can engage with people globally and join together to combat the loneliness that will likely occur in our fight against the COVID-19.

Moreover, you can install these apps on your phone and reach out to anyone you want to.

Some simple and well-known mobile or desktop apps will help you stay connected anytime, anywhere.  Many of these you are familiar with, but now that we are really connecting online, having more options in your arsenal can never hurt.  So without further a due – here are some of the popular apps we recommend you use to stay engaged, connected but maintain your social distance!

Staying connected With Below Apps:

FaceTime

The number one spot on our list goes to FaceTime. If you have an iPhone, iPad, or Mac – you have probably come across FaceTime.

You can video chat with anyone in your contact list as long the receiver also has an Apple platform (IOS).

FaceTime has been primarily used for video calling; however, you can also use the app for audio calls.

Did we forget to mention that FaceTime also allows you to chat with 32 people at the same time? In our books – that’s a party!

This app is truly a loneliness buster, and we recommend it because of its simple and easy-to-use/understand interface.

Google Hangouts, Duo & Meets 

Google provides many ways for you to connect online.

Google Hangouts is free and more of an SMS replacement, but you can still host video calls on them.

Google duo runs on both Android and IOS platforms and still working (even though the engineers at Google were to transition it to Google Meets).  To use Google Duo – you simply need a Google account (and who does not have one these days?)

Google Meet is more of a paid option for Google G Suite users but free for those not using their G Suite applications.

In all three of these apps – we found the video quality and voice quality to be crisp.  Highly recommended for Google fans!

Marco Polo

If Snapchat and FaceTime had a child, it would be Marco Polo.

This easy-to-use app gives the user a fantastic texting experience, social media access, and video chats all in one place, “Marco Polo.”

Let’s assume you want to call your aunt, and she lives in Norway – well, Marco Polo is just the app for you because you can send video messages to anyone you want.

The receiver of the video message can respond at any time at their leisure.

Also, Marco Polo saves all your video messages so that you can access them whenever you want in the future.

Want to beat loneliness? Marco Polo is a good option for you.

It comes with additional features with effects and different tones you can add to your video messages to keep it light, entertaining and fun.

Skype

Do we even need to introduce you to Skype? It’s an older platform – tried, tested and still true!

With 300 million active monthly users, Skype is one of the best communication applications created to have one on one or group conversations.

Skype allows you to send pictures, documents, voice notes, audio/video calls, and you can use it on your mobile, laptop, or PC alike.

Skype gives you an option to have a video conference with up to 50 people at the same time (that’s also a party!).

Moreover, Skype charges a nominal fee and allows you to call on mobile and landlines globally.

Skype even lets you record your video or audio call and save or share it.

Also, Skype offers live subtitles, and skype itself is free to download for Mac, IOS, or Android.

You have many connectivity options with skype – download it here and beat the heat out of loneliness today.

Facebook Messenger

Facebook Messenger is light, easy to use and ideal for heavy Facebook users (can’t say the same for their main Facebook app, which is very heavy and slow to load).

There are now around 3 billion people on Facebook according to Statista. Chances are good, with Facebook Messenger, you can connect to we think anyone.

Facebook Messenger is fast, smooth, and allows the user to send instant messages, shots, videos, GIFs, emojis, and stickers.

You can make free Wi-Fi calls on a global scale. Using this app will make you feel like using your daily messaging app – just tap on any contact you want to chat with and start typing.

WhatsApp

The world now runs on WhatsApp.  It is also another messenger service that was purchased by Facebook.

This application has become so widespread in use around the globe that this is the go-to for most users.

There was a big uproar after Facebook decided to take some of the privacy features away from WhatsApp.  You can learn more about it here

However, we mentioned it last here because it really needs no introduction.  The call quality and video quality are not bad – but we felt that the others come in a bit better in this regard.

A worthy and goto choice for many!

Zoom

Zoom has taken the world in 2020 by storm as one of the leading online meeting solutions.

The ability to hold zoom calls is becoming a synonym with “meetings.

With their 40 minute free option and very affordable plans for longer times, Zoom helps people stay connected virtually in a seamless and easy-to-use way!

Honourable New Mention (in 2021) – Signal App:

If privacy is your thing and you really want a good option that even Elon Musk endorses for their end-to-end encryption then we recommend Signal.

No messages read, no call listening (unlike WhatsApp).

Worth checking out.

Conclusion

COVID-19 may have forced us to distance ourselves from each other socially, but with the technology we have today, we can stay connected.

Web Worx Labs believes that the world needs to stay connected now more than ever.  Let’s all do our part by maintaining a safe social distance and conquer COVID-19 together! Staying at home and reducing the risk of spreading this virus while combatting boredom and loneliness with our need to connect physically is the name of the game today.

Until an antidote, cure, or vaccine is rolled out for COVID-19 in your area, we recommend that you stay at home and connect with everyone using the apps that are mentioned above.

Businesses can still maintain a connection via apps and social media to keep the relationship alive.

Do you have any recommendations on other apps that are worthy of inclusion in the lists above?  Let us know or add to the comment section below!

Stay safe and stay connected!