Videos On Homepage That Work & Video Storytelling Framework (With 5 Examples)

Videos On Homepage That Work & Video Storytelling Framework (With 5 Examples)

Videos On Homepage That Work & Video Storytelling Framework (With 5 Examples)

Why Do Videos On Homepage Work?

Let’s face it – videos provide more engagement vs. images and static text or copy any day.

Who does not like a powerful and engaging video that makes the whole process of understanding your product or solution easy, entertaining, and efficient?

According to Statista – 85% of internet users watch video on their devices in the United States.

Here is the breakdown by country:

Source: Statista.com

So videos are popular and they create more engagement.

That is why, we recommend you have a video on your homepage to stand out, provide that unique experience, and be a place where trust can be formed easily with great storytelling.

In this blog, we share the type of videos that we think can work for the homepage, the strategic places where videos can work, a framework you can use to produce your awesome homepage videos, and some great examples in the industry that have done it right.

So let’s get into it!

Type of Videos That Can Work

Not every video on the home page of your website has to be a storytelling framework that we get into with great details below.

If you can afford to invest in creating a storytelling framework below that will allow your brand to add that unique experience, great!

If not, no worries, some videos that showcase some before and after right in the homepage banner or right below can help. Here are a couple of options:

  • Show some stock footage of your happy customers.
  • Some video footage of your brands helped.
  • Showcase your product in action
  • Show your customer journey with your products in action

Some of your ideal customers being in their natural setting where they would use your product or service would build trust and connection that can help as well.

The point with having a video on your homepage is to create a better experience and trust instantly for all the visitors on your website.

Interested in how we help brands with video: See our Video Production Services page.

Strategic Places For Videos On Your Homepage

There are a few places that you can place your video to help increase conversions, do your selling for you, and make your brand experience unique.

Option 1: Right On the Hero Banner

This can be in the banner right on the first thing they see on the website.

Even here there are two sub-options – the video can play automatically or have a play button with a thumbnail.

If the video is going to play automatically, we recommend that the sound is on “mute” as default and if it catches their eye and wants to see it themselves, then they have the option to click and unmute.

Option 2: Right below the Hero banner (below the fold)

You can also place it right below the hero banner with some text to the left or right of it.

Add a thumbnail to the banner that entices people to click on it.

This gives the customer to first experience the WOW element with a beautifully designed banner right at the top and then you get into explaining how and why your solution will help make their dreams come true!

Home Page– Your Happy Customer Storytelling Video

Here you are showcasing what your website is about in video format.

Our framework creating home page videos that can work. This is crucial for any good storytelling technique when selling products or services.

It can work for small brands or multi-national conglomerates.

Here is a tip – it is not about you, or your product, or your specs, features, history.

So with that said, let’s get into it.

Framework For Good Story Telling Video.

We are working on a blog that talks specifically about Storytelling in general on how to do it right with everything in your marketing, but that is to come later. Once we have it finished, we will link it back to this blog for you to reference as well. So stay tuned, as more on that later.

Show the Character First To Make It Relatable

Whether it is an animated video or using stock footage or actors, start with defining your buyer persona in detail.

Showcase them in their environment where they will incur the problem.

When Caterpillar showcases its products in pain or inaction, they use the places, settings and actors of their buyers in action.

Here is a sample of a buyer persona, we use at Web Worx Labs for our customer:

With the buyer persona above, we have identified where they work. The time they spent on their site and what their goals and motivations are. We recommend you go into at least some level of this detail when developing your buyer persona, so when you get into video production storytelling mode, you know who your video is about and looking to connect directly with.

When we are creating the video, the setting, the shot selection, and everything in between are what helps with building trust.

Beginning your storytelling with your customer as the focal point (not your product or your brand) creates instant trust with your target or ideal customer.

Because at this stage, they are the center of the story and the ability to relate in this story becomes easy.

Introduce Pain Points & Problems

Now that the setting is out of the way, show them in pain or struggling with the problem that they are not happy with that your product or solution helps with.

For example, if your product or application, or solution helps streamline reporting and data accuracy – show the characters struggling with the challenges of having to hold late meetings with their team, missing their son’s soccer or hockey game because of it.

Get into the bit of the specifics. Give some time building the story about the exact pain points.

Is the work tedious that your product helps streamline?

Does the customer feel unsafe and your product can help?

Does the product create waste that your solution can help prevent?

Now you are helping them see and engage with their exact problem that your solution can help!

It’s a great setup that will now showcase your product solution (finally).

Showcase Your Solution Being Implemented

Here is finally, where you can showcase your products, solutions in action.

You have earned this spot in the video by first making the story about them, showing that you understand their pain points and your product offers the exact solutions that your customer will need so they can get their time back with their family.

Or attend their son’s soccer game. Or get a promotion. Or grow their business. Or anything that can get in the way of getting ahead in their life or doing what they want.

You get the point.

Narrow Your Benefits To Top 3

Narrow it to 2 or 3 solid benefits at most per video.

Anything more, and you will lose their attention, and start going from the emotional part of the brain to the logical too much – which we don’t want with captivating videos.

The Transformation (from unhappy to happy)

Focus on the transformational journey here. Going from sad to happy with your solution is what you want to emphasize.

You also want to showcase the other customer happy states if possible here.

How They Can Get In Touch

This section is near the end. If your video has hit those above elements, you have done the trust-building.

Take this time to add a bit more credibility with these options:

  • Star revies
  • Case studies
  • Happy customer testimonial videos
  • Quotes From customers
  • Awards received
  • Certifications if applicable
  • Logos of customers already helped
  • Stats of accomplishments & KPIs

Anything that makes you as credible as you can be.

Then, add your Call To Action.

This is where it takes them right to the quote or easy form fill page where your team can automatically process the order or get a notification to get in touch.

You also have other calls to action buttons:

  • Email sign ups
  • Call
  • Book an appointment right online
  • Make a purchase
  • Order a trial version
  • Request a consultation

All of the above options qualify. But be clear and pick something that you think will be easy to transition to next.

If you have a custom solution or a complex offering with a big price tag, asking to purchase online does not make sense. So use the right CTA for the right buying cycle.

Examples of 5 Homepage Videos That Are Done Right

Example 1: Wordstream

Our first example is of an online advertising software and support agency: Wordstream.com

Source: Wordstream.com

They have a great before and after experience being showcased in the background and if you want to watch the full video, they provide a clickable thumbnail right on the hero banner!

Example 2: Promo

Another example of a brand using video on their home page is Promo.com. Not surprising that they are in the video selling business (literally, so they will use the products they sell)

Source: Promo.com

Example 3: Patagonia

Our 3rd example of a big hero video and the customer being showcased in their setting is really well executed on a clothing brand Patagonia.

See the beautiful hero banner below:

Source: Patagonia.com

Example 4: Google Ads Home Page

One of the biggest brands in digital marketing – Google Ads on their homepage has a short but sweet video showcasing how their product works:

Source: Ads.google.com

You can see right in the banner over the image of their mobile phone showing how ads get displayed. In literally 3 seconds, Google is able to showcase how ads work with a video!

How powerful is that? How cool is that?  So much be demonstrated in literally 3 seconds!

Example 5: Grammarly

Our final example is Grammarly – the writing assistant and grammar help app.

Source: Grammarly.com

They show the video with their product in action. This helps them easily show the errors, the issues that the products help correct, and the results ( a great paragraph grammatically correct) – in all of 8 seconds in the hero banner (to the right)!

We feel that they can add a character to add more to their storytelling experience, but they have done that so well with the ads that they have been running that it has all the elements there as well.

You can view their ad here

Again, all the elements are in this add from the relatable customer as the hero, to the pain points identified to the product feature & benefits and the results with stats and CTA.

Bonus Example: Sparktoro

We will introduce here is from a service that is not so easy to understand initially and how videos make it easy to for your target customers to understand:

Source: Sparktoro.com

Here Rand Fishkin has done a great job in creating a walkthrough on how the solution works right below the hero banner. It is two minutes, but you share a complex solution offering made easy with their tool with powerful elements right on how the solution works to the customer pain points right in the video.

Happy seeing the use of video on the homepage to break down complex solution offerings for people unfamiliar with the brand.

Closing Thoughts…

There you have it. We get into why videos on the homepage are becoming more mainstream. We walk you through some examples and showcase our storytelling framework that you can apply to your brand’s website.

Do you feel we need to add anything more? Let us know in the comment section below.

Do you have questions on how you can create videos for your brand and need our help? If so, get in touch.

 

What Should Businesses Do Today To Establish Trust Online?

What Should Businesses Do Today To Establish Trust Online?

What Should Businesses Do Today To Establish Trust Online?

Establishing Trust Online

With easy access to the internet, businesses have to work harder to establish trust online today more than ever. 

While most of the companies all around the world have been trying to gain consumers’ online trust, the truth is that the constant news of online security breaches, identity theft, and major scandals like Facebook-Cambridge Analytica gives this trust a shake, to say the least.

While your business may have nothing to do with Facebook, the reality is that you can still get affected by it. Especially in terms of the trust that consumers have in the brands you lead or represent.

So, what can you do to maintain customer’s trust online?

Establishing Trust Online Takes Time & Commitment

Why is trust so important?

The reality is that people, end consumers, and other brands will only do business with those they know, like, and trust. When a consumer has the perception (or the trust) that a particular company sells good products, they will be more willing to buy from them even if their most direct competitor is selling the same product at an inferior price.

And this is only because they trust this specific business.

Trust makes brands. The level of trust creates the differentiation that allows companies to sell the same product solution or service at different prices. It’s your commitment to establishing trust for your existing or new customers that will allow your brand to become more profitable over-time.

A survey was done by Super Office – CRM service provider of 1,920 business professionals in 2020 showing that customer experience was the most important factor business leaders over the next 5 years:

Image Source: SuperOffice.com. Customer Experience Statistics. Published December 11, 2020

So if you are not making customer experience a priority over the next five years, you may be missing out on an opportunity to build trust with your customers (while your competitors are doing just that).

Another report published by Price Waterhouse Coopers (PWC) indicated that customers are willing to pay upwards of 16% more for a better customer experience and become loyal (that means repeat business, referral business, and upsell opportunities).

To top it off, bad customer experience works just the other way; bad customer experience drives customers away – fast!

1 in 3 respondents mentioned in the same PwC study that they will walk away from the brand after only one bad customer experience.

Source: Consumer Intelligence Series Customer Experience Report. Published in 2018. The survey conducted in 2017/2018. Pg. 5.

Your Customer Experience Should Have Trust Built-In

Establishing trust online is not an easy task. And we didn’t even need to experience the Facebook scandal that still hurts us today to see what immediate impact it will have. Most companies that experience a scandal at that scale may not be able to recover from it.

When a consumer goes to your web presence (whether that is a website, a social page, or an eCommerce store), they can gather information, even unconsciously. Consumers can directly evaluate if the brand is friendly, whether there are any personal touches and care given to the customer to enhance the customer experience.

Every customer touchpoint online, whether it is the design that has to be in-line with today’s standards, the copy, the promise, and ‘feel’ must speak to the customers with their values and norms of today is critical to the buyer’s journey.

So, how can your business maintain customer trust online?

#1: Be Accessible:

No matter if a customer contacts you through your website, email, social media, or any other way, make sure that you are available for them.

While some customers can have real questions about the products you are selling, others may just want to know if there is a real person behind the business, someone they can talk to, engage with.

With customer experience and collecting feedback or gathering, data should not be left to a handful of employees in IT. According to research by Harvard Business Review – touchpoints with the customer should take an “All Hands On Board” approach. This cross-functional approach allows the company to become front and center to the business and focus on addressing customer pain points in a quicker time frame.

More than 50% of Websites Are Accessed Online via Mobile

Being accessible also means that your web presence is accessible to all audiences across all devices and people with all types of disabilities.

When websites are not rendering properly on mobile or other devices outside of desktops, then the brand has lost a serious opportunity to build trust. According to Statista.com – approx. half of the web traffic is accessed via mobile devices worldwide.

Source: Statista.com. Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 3rd quarter 2020

Making the web accessible benefits individuals, brands, and society at large

When your brand showcases that it is committed to improving customer experience by making it accessible to people with disabilities – it shows the world it cares about inclusion and values that are important for consumers today more than ever. This then allows for increased brand awareness, increased website usage, better search engine optimization, and visibility.

All of the above impacts your brand’s perception and increases the positive image. An increased positive image helps builds trust and loyalty.

You can learn about other benefits from W3.org – Website Accessibility Initiative and the business case for developing web accessibility for your organization.

Having a website that is accessible comes together factoring in such things as additional functional enhancements (or plugins), factoring in web browser capabilities, and among other tools. It is usually a good idea to capture website accessibility when doing a redesign to avoid re-doing work after the website is launched.

#2: Focus On Reliablilty & Consistency:

Consumers are led by emotions, not logic. Ensuring that the product or solution that you sell is not only reliable but also has quality, places you one step ahead of your competitors. After all, when your customers receive the product, experience or service they buy from you, you want to make sure that they are not overwhelmed but at the same time can see the value in the exchange.

It is a delicate balance.

Unless you are not qualifying your products upfront and stating that this is an innovation, selling sub-par products in the market will only negatively impact your brand.

If you are new then showcase it, be proud of it, and solicit feedback to improve.

However, there should be elements in the online experience that meet the standards of good user experience today.

Source: Consumer Intelligence Series Customer Experience Report. Published in 2018. The survey was conducted in 2017/2018. Pg. 13.

Having a web presence that looks like it belongs in the 90s will not fly in the 2020s. However, if you run out of inventory temporarily, it may be acceptable to experience if and when just starting. However, have regular stock-outs or delivering an inconsistent customer experience is not a sustainable solution for your brand.

The above chart showcases that consistency in brand experience and unfriendly or bad service harms the brand way more than not being known or having celebrities back your brand.

Don’t get me wrong, celebrity or influencer endorsements can and do work, but not as much as providing a friendly and intuitive online user experience, consistency in branding, and a great service-oriented attitude in helping your customer!

Want To Learn How We Integrate Great User Experience in Our Web Design Process?

Learn About Our Website Design Process

WEBSITE DESIGN SERVICES

#3: Be Honest:

When you know that your product won’t suit someone’s needs, just tell the consumer directly.

Your products won’t please everyone and they are usually not tailored for everyone.

While this means losing a sale today, it will bring you a lot more sales in the future.

Honesty is always a good policy and consumers love to deal with businesses that they can trust.

Tools To Help You Build Customer Trust Online

At Web Worx Labs, we have some resources for marketers and business leaders to get a quick idea on where they stand when it comes to User Experience, Accessibility, Mobile Friendliness & Search Discoverability

You can take a peek and test your online touch-points on all your pages for your brand here:

FREE WEBSITE AUDIT

We are committed to helping brands improve their customer experience online and grow with the power of digital. If you need help with any of the easy-to-use tools above or have questions on what some of the insights shared, reach out and we will be happy to help.

Closing Thoughts:

As the above shows, building trust isn’t something that you do overnight. It takes time for your business to be trusted by consumers.

Nonetheless, it is all up to you.

It depends on how you show your business to your customers, how you deal with them, the commitment to providing quality of your products, among other factors.

So, take a moment to do a thorough review of your current offerings and document objectively of where your quality stacks up vs. the market.  Our tools above help with that.

Understanding first is key to building trust online over time.  After all, you already know that consumers will only buy from businesses they know, like, and trust.

Do you have any questions on the insights and analysis shared in this blog? Do you feel that customer experience is important now more than ever? Or other factors more important for businesses than establishing trust.

You can respond in the comments section and we would love your feedback and thoughts.  Or reach out and we will walk you through the FREE audit.

Happy trust building!

What Is Web Development

What Is Web Development

What is Web Development?

Web Development, Overview, Languages, Uses, CMS, Developers, a Guide

We’ve probably all heard the phrase, but do we all actually know what it means? Yes, we know it’s something to do with developing something on the internet, but most of us are probably just not sure what.

So in this article, we’re going to take you through some of the key concepts of Web Development to try and help you understand its many facets.

This skillset can be applied in both Information Technology companies or organizations or marketing organizations that lean towards the online side of things. In most established, digital marketing firms offer web development to help businesses establish or embellish their online presence. At Web Worx Labs, we are committed to providing this solution you can learn more about it in our About Us Section.

Here’s the quick answer so we’re not keeping you guessing, then we’ll go into more detail, as you’ll see it has many different arms to it.

What is Web Development? Web development encompasses an array of applications, community platforms, software, and business operations. Designed using computer languages, to facilitate and enhance the way we interact with websites, systems, and online applications. These are designed and coded by numerous types of Web Developers.

So, Web Development platforms and methods we’ll come to shortly, but what exactly does a web developer do – what are these ‘numerous types’?


What a Web Developer Does

A Web Developer has been trained to understand and manipulate one or more programming languages, they’ll design and ‘code’ using these languages to create a variety of web-based outcomes; a website, an online application, or web server processes that underpin and facilitate online web applications.

With this training, they’re able to create sometimes immensely complex online systems and applications designed to deliver some form of benefit to users and all manner of creative interfaces and formats.

The list of specific Web developer job roles is a long one, and it would be almost impossible for a single Web Developer to understand and fully master every Web computer program in existence.

When learning aspects of web development though, it’s not uncommon for a programmer to focus on one as a specialty, but they often, therefore, have an understanding of other applications either similar or related to their particular area.

It might make more sense if we show you the list, so here’s a list of the multi-level roles that Web developers can specialize in, in truth, there are probably more.

  • Web Developers
  • Middle-Tier Developer
  • Game Developer
  • Graphics Developer
  • Desktop Developer
  • Mobile Developer
  • Big Data Developer
  • Embedded Developer
  • DevOps Developer
  • CRM Developer
  • Software Development Engineer
  • Data Scientist

Within many of these, there are often further smaller branches stemming from that one profession. For example, Within ‘Web Developers’ as the main title, could also be specialists such as web engineers, web designers, web content development and more.

It’s fair to say, most of the web-based applications you’re likely to use on a daily basis, will at some point have been designed by a Web Developer. In fact, likely a team of Web Developers – and other developers too involved with the delivery of that applies to you, developing platforms to use the application on, ways to store content produced by that application and so on.

But let’s try and simplify this further for you so we can move on to the Languages and more…

Front End, Back End, and Full Stack Developers

To keep this simple, we can generally say that Web Developers fall into three main categories.

Front End Developer

We’ve all perhaps heard of ‘User Interface’ (or known as UX for short). These are built and/or maintained by front-end developers. Front end meaning the part of the web visible by general users.

Back End Developer

Where the Front end is involved in the visible parts, the back end – obviously is involved with everything that’s built behind the scenes, this is where the inner working are manipulated at the server end of the process which enables the front end to exist and operate smoothly.

Full-Stack Developer

This job title was coined by Facebook during an announcement, whereby they stated they were looking for more ‘Full Stack’ Developers. This is really just a fancy way of saying a web developer who understands both the front end and the back end of websites or web applications.

Different Application of Web Development

The list is probably far to long to add here, but as a taster, we’ve added some of the more popular areas that really would not have existed, or evolved, if it were not for Web Development and the work of Web Developers. We’ve also added some examples to give it some context.

  • e-Commerce Platforms (Amazon, eBay)
  • informational/discovery (Corporate and Government Analytics)
  • Social Networks (Facebook, Instagram)
  • Email portals (IMAP, Pop)
  • Community portals (Wikipedia, Reddit)
  • Intranets (Government, Education or Corporate sharing Systems)

Web Development Languages

Since the internet was first designed there has always existed Web Programming Languages. They’ve obviously evolved dramatically over the decades, but nonetheless, they’re still required for creating a website or web application, and probably will be evolving right up to the point that AI will do it for us – well it’s likely!

It’s also likely you’ve heard of some of these web applications, perhaps you didn’t quite understand what they meant, or did exactly, but you perhaps knew they were something to do with the web’.

Let’s see how many you recognize from the list of Web Development Languages listed below. It’s a quickfire list and then we’ll give some details on each of them.

Quickfire List of the Most Popular Languages Used in Web Development.

Here’s a list of the most popular Web Development programs. Amongst the thousands that are out there, this is considered the top 20 list, gathered by github.info. Along with the date in which they first appeared.

  1. JavaScript 1995
  2. Java 1995
  3. Python 1991
  4. CSS 1996
  5. PHP 1995
  6. Ruby 1995
  7. C++ 1983
  8. C 1972
  9. Shel 1977
  10. C# 2000
  11. Objective-C 1983
  12. R 1993
  13. VimL 1991
  14. Go 2009
  15. Perl 1987
  16. CoffeeScript 2009
  17. TeX 1978
  18. Swift 2014
  19. Scala 2003
  20. Emacs Lisp 1985

Up and Coming Web Development Languages

From this list, in particular, there are a few notable names that should be given special mention. Swift was recently adopted by Apple for the programming of their iOS applications. This has led to a large rise in Web Development using this language.

Also worth mentioning Rust as an emerging language, gaining popularity for System Programming.

However, in terms of popularity, it’s easy to get caught up in the latest new programming language, but in fact, for Web Developers, there have been some languages that have stood the test of time.

Those that were popular even up to 30 years ago are still popular today. Names Like JavaScript, Ruby, Python, CSS, and PHP have been around for a long time and are still widely used.

A popular method for combining many of these languages into a more simplified user interface. And that can create many aspects of a website within a framework are called CMS (Content Management Systems)

What Is a Content Management System (CMS)

A CMS is a software application bringing together a number of Web Development Languages into a single platform that enables users to publish and edit the content on almost any user device., and generally quicker to use than programming an entire site just by using Web Development Coding. Of the almost 2 Billion Websites online at the current time, most of those are built using a CMS.

Types of CMS

Let’s take a look at the three most popular types of CMS available as there are currently 540 CMS platforms available, ranging in market share from less than 0.01% through to 60%. So before you start considering building the next WordPress, spare a thought for the hundreds who are already trying that.

Some of the other CMS platforms you have almost certainly heard of. Some are geared toward a specific type of ‘Website Task’, Whilst others offer and a huge depth of possibilities for whatever you want to achieve.

“There are currently 540 CMS platforms available”

Let’s go over the few main market shareholder here, as they’re probably the ones that really matter. If you’re one of the minorities who don’t use the top option (WordPress) Then let us know in the comments below which CMS you do use – and why!

WordPress

WordPress is a completely free CMS. Since it appeared in 2003, WordPress has for a long time established itself as the market leader- by some way! Most estimates put WordPress in the region of 50% – 60% market share, which makes this CMS the Giant among CMS systems right now, and we can’t really see that slowing up much in the short to medium term.

Figures will vary depending on which source you go to, but fair to say it’s a large chunk. This is the stats according to W3Techs.

Image source: W3Techs.com

In fact, at Web Worx Labs – most of our websites we have developed are using this platform given its open-source community and ease of scalability.

Related: Web Development Process At Web Worx Labs

Joomla

A similar, if more modular version of WordPress, this platform is also free, and still boasts a wealth of plugins, modules, and templates

Drupal

Another free platform very similar to Joomla as it’s modular and theme-based and all aspects of this can be swapped around. Again there are a lot of resources for this platform, it currently sits as the third most popular.

Are Web Developers in High Demand?

The requirement for Web Developers is set to increase up to 2022 by an estimated 20%. So, we can safely say Web Developers are certainly in demand and growth, and with so many areas to explore and work in it’s going to be a popular choice of career for many.

How to Learn Web Development

There are a wealth of courses available for the many strands of Web Development, a great way to start without quitting your current job or alongside your current studies is to start online and get a head start with some of the many courses available. here are a couple of options that you can check out – depending on what stage you’re at…

The Web Developer Bootcamp

An Excellent beginners course for Web Development

Full Stack Web Developer Bootcamp

An easy to follow, online course for Full Stack – Front End to Back End Web Development.

Modern JavaScript From the Beginning

A Comprehensive course that only requires some Basic CSS and Basic HTML Knowledge to start.

Or Call the Web Development Experts

Perhaps a better alternative is to give us a call, here at 647 829 9422 we’ve spent years developing Websites and bespoke custom applications for most types of platforms. It’s free to call or email us, so regardless of what your knowledge level is on Web Development – call us now!

Conclusion

We really hope this has provided you with something of a useful overview to Web Development, developing for the Internet and building your general knowledge about Languages and CMS Platforms.

Want to be a Web Developer? Let us know in the comments below why you’re choosing – or have chosen the profession, or maybe why you chose to leave the job! Or maybe tell us what platforms you’ve used and maybe send us some of your work too.

Related Questions

Is Shopify a Hosting Site? Shopify, an all-in-one CMS for a subscription-based e-commerce store. Main features are easy signup, quick set up, support, and a simple user interface for maintaining and selling from an e-store. The focus is mainly on displaying goods for sale and facilitating transactions. However, along with that does come sufficient hosting for the site

Join Our Team – We Are Always Looking For Good Talent

Interested In Digital Marketing & Web Development Jobs?

We are always on the good lookout for talented web developers to join our agency. Check out our careers page regularly for position openings.

Or if you do not see an opening – forward your LinkedIn, Resume, Coverletter and Portfolio details to info@webworxlabs.com.

Things You Need to Know About Accelerated Mobile Pages (AMPs)

Things You Need to Know About Accelerated Mobile Pages (AMPs)

Things You Need to Know About Accelerated Mobile Pages (AMPs)

AMP stands for Accelerated Mobile Pages, but most don’t know what it is.

“AMP” is a play on the words “amplify” to speed up, in this case, the load times of the site.

An AMP is a page created to improve the performance of the mobile web experience by creating fast-loading mobile pages. It is a project announced by Google on 7th October 2015.

You can learn the details all about AMP on their primary site: Ampproject.org.

Amateur digital marketers are not aware of what it is and how it works.

If you are new to AMP – then this blog will give you an overview with a slight bit of technical background and detail.

If you a Web Development Ninja – then we hope you find it a refresher and entertaining read!

So what is AMP again? It is a library that allows users to create light pages using best practices and optimized code.

This project was initiated by Google and Twitter to be super lightweight and fast loading.

Companies like Google, Twitter, and others use AMP.

They use AMP because it is intended to be an open response and an open-source framework.

AMP pages are distributed across a comprehensive range of consumer platforms.

Some of these platforms are Google, Twitter, Bing, LinkedIn, Pinterest, Medium, and more.

We are in a mobile-first world.  Speed is important – super important.

The world is moving towards mobile and given mobile is slower technology than desktop ISPs, the need for faster lighter pages arises.

Google wants fast websites to effectively reach and engage users.

Whether users are browsing the net using 3g network or now the 5G networks that are becoming mainstream these days.

Fact – people do not like to stick around on slow-loading sites.  Studies done by brands like Amazon have quantified the bottom-line impact to slow loading pages.  1% revenue drop for every 100ms decrease in speed – yikes!  Learn more about the study here.

You’ve probably been frustrated with slow-loading websites (we know we have been).

And the cherry on top that makes you run away from slow-loading sites is that they usually are dated in design, and some may even contain obtrusive ads.

All this can lead you away from the purpose of visiting the site in the first place.

This is why the biggest referral network that wants to improve the internet experience for all users is behind this initiative (we are talking about Google here).

Despite half of the users abandoning slow sites, keep in mind that over 75% of websites on mobiles take more than 10 seconds to load on 3G connections fully and significantly longer on non-3G connections.

However, the research also indicates that 53% of users will leave a mobile page if it takes more than 3 seconds to load.

There is a disconnect in the needs of an average user vs. what he gets by the webmasters across the world wide web.

In fact, in several cases, the need to monetize the website has created bloated sites and lousy user experiences.

Remember, it is not a simple adjustment of monetization vs. performance.

Building a fast, attractive, well monetized, and functional mobile site often requires much effort and constant updates.

It is not an easy task to maintain a fast-mobile website on your own and often requires the assistance of a large team of skilled developers.

All of these reasons are why an AMP project was started.  You do not need to learn advanced HTML or have an army of developers.

The AMP project has made it easier for even novice developers to rely on the library of code to design fast loading pages that are beautiful in look and feel.

I know by now, after this brief context and history lesson, you are probably wondering – so how does it work?

How does it affect my site’s user experience and why a smaller business that isn’t the size of the tech giants mentioned, really care?

So let’s get to it – here are some details that provide clarity to these questions!

A great video by Full Stack that talks about why, where it is used and some of the mechanisms behind it.   Here is a screenshot presentation on a short but powerful video explaining how and where it works;

Image source: FULL STACK – ACADEMY of CODE.

What is AMP made of?

Technically, there are three main components AMP is built on for creating mobile web pages.

The combination of these three elements yields the super-fast AMP experience.

AMP HTML

This is an extension of HTML with some restrictions for better and reliable performance.

The HTML is extended with some custom AMP properties.  These custom elements allow common tags to implement with site performance in mind quickly.

The AMP library is linked within the code, for example, execute an action that is written with the best industry practices in mind.

The tag within the HTML references one of the scripts and links to an AMP script library – allowing the webmaster to leverage the clean code that is optimized for performance (instead of writing the code for the same action in less than the optimal way that can slow the load times).

Now you are wondering here why it is faster or how is it faster vs. other code?

This is because unlike traditionally designed pages, the browser may not know how the content will be laid out until all the code is loaded.

AMP bypasses by making sure that each element size and position is determined within the HTML before the actual resource is loaded.

So AMP loads the resources of the page, before waiting for any resources to be downloaded – this concept is called “static layouts.”

All this is done to ensure the loading time is reduced as fewer resources are needed to load the page.

AMP JS

This is a library that ensures the fast rendering of AMP HTML pages.

Like the AMP HTML – these scripts in the library are linked to allow good clean code to be used.

Use these instead of using bloated code that can prevent poor rending to occur and thereby add to the load times.

Most pages contain code that is synchronously downloaded and can block the rendering of the page.

Using the AMP library allows for Java Scripts to be loaded asynchronously (in parallel) instead of sequential (or in the order specified) to allow for faster load times.

AMP Cache

This element fetches and caches APM HTML and is used to improve the performance of pages automatically.

The most notable benefit is the most obvious one too.

AMP speeds up the load times of web-page by about 40%, and Google search results prefer it.

This key benefit enhances user experience and stops users from bouncing to another page or page by enhancing the load time.

This allows your pages to be discoverable quicker with search engines through the <link rel=”> tag.

what is google amp and its effect on seo

Image Source: SEOpressor

Higher Performance, Engagement & Flexibility:

AMP gives websites a great boost by giving users a smooth, more engaging experience on mobile and desktop.

Let’s assume; you want your average business to rank on top in the search results.

You want your brand to be associated with all the good things, especially when someone visits your site.

If the above-mentioned goals are your concern, then we strongly recommend that you use AMP pages!

If Google is behind AMP and it you want to on Google results, it makes sense to use AMP in your site.

AMP provides publishers and advertisers with flexibility.

It allows them to choose how to present their content and decide what technology vendor to use.

The library allows users to show content in different ways on different screens.

The screen renders faster, fewer resources are used, and the user gets to see what is on the page.

There are a lot of optimization techniques offered to webmasters to help their businesses to win and engage their customers.

The great developers provided all the techniques at AMP Projects.

However, the best part is, the wider internet community is the real winner!

A win-win-win (users, large tech giants, internet webmasters)!

Conclusion:

As digital marketers, we must stay abreast of the latest technological updates, and AMP is no exception.

We all understand the importance of fast loading sites.

And AMP provides a comparatively easy way to upgrade the speed of mobile websites for publishers.

To know more about AMP and how to bring it in use, you can reach out to us, and we feel excited to help you become an AMPed.

If you are a publisher or manage websites, then hopefully you are using AMP.  If not, we highly recommend you start thinking about Accelerated Mobile Pages.

Reasons for a Website in Today’s World!

Reasons for a Website in Today’s World!

Reasons for a Website in Today’s World!

 

The number of internet users is growing every day. Let’s rephrase that internet users are increasing by every second.

As of January 2018, there are over 3.8 billion internet users, according to Internetlivestats.com.

This means that approximately 40% of the world population is “connected” to the digital world.

According to a study, in 1995, only 14% of U.S citizens had access to the internet.

In North America, as of today (2018), 396 million users have internet connections (Not so far behind is the U.S. with 312 million users).

That means at least four out of every five customers are using the internet.

Not having a presence online nowadays is akin to not having a logo or a business card.

The internet has truly revolutionized the way we think, live our lives, and do business.

Here are key reasons why it is important to have a website:

First impressions

WDB Agency Blog | Is Your Website Making a Good First Impression?

 

Image Source: WBD

According to AdWeek.com, 81% of shoppers conduct research online before they make a purchase.

That statistic is very consistent with the one we shared above.

What one can derive from these two simple yet powerful statistics is that of the people who have access to the internet, use it to conduct research online before they buy.

Not too shocking, but it makes sense and has powerful implications in the world we do business today.

This means is that 4 out of 5 customers get to know about a company well before they walk through the front door.

Customers have become well informed on navigating on the internet and who they will conduct business with.

The preliminary research phase of the buying pattern has become second nature to shoppers.

Customers now online, finding solutions out there for their problems or needs and wants, review product options available, and the businesses that sell them.

They will then narrow down their search to a select few that offer what they like.

Most importantly, if they like what they see online about that business.

The first impression they get from the company, the value proposition, the branding, the logo, the state the website is in – all within seconds, and a couple of clicks.

This process has become so automatic and easy to use because of search engines and smartphone technology.

If a business does not have a presence online (i.e., no website), then that business is being neglected in terms of the consideration when being researched by a customer who is looking to shop.

These businesses are losing sales by not investing in something so basic now, yet a very important requirement and point of entry in any industry.

Not only are they losing money but credibility in the industry at the same time.

By having a website, you tell your customers you are serious about their business with you.

Another key point to emphasize is that it can be even more damaging to your business if it has a website but has a poorly functioning or designed website.

Websites that are slow to load, crash, old, too basic, or not functioning properly will give the impression that this business does not care about its customers to put up a functioning well-designed website that can influence their purchasing decision.

So, it’s safe to say that when it comes to having a website, first impressions count.

How Your Business Can Acquire More Customers With Website Marketing

 

Image Source: PDRWeb

Help people (and customers) find you easier.

Google is the biggest search engine in the world and utilized by the majority of the market (80%+ according to searchenginejournal.com).

Before they look for a product or a solution, they try to see what is out there by searching it for it on Google.

The highest-ranking sites get most of the attention of the users.

However, if the customer needs to refine and find a local business, then Google helps with that too.

Having a website that is search engine optimized puts any business at an advantage, as it allows Google (the world’s biggest search engine) to do the work for you.

Properly developed, maintained, and hosted websites will allow you to rank higher in the areas your customers are searching for.

Well designed websites work by helpings customers who are looking for you find you.

If the business website is not optimized for the search engines where people look to research online first, then that business is losing the opportunity and with it – growth.

Let the search engines do the work in bridging the customers to you by having a website that makes it easier for Google to find your business and, thereby, the customer to find you.

 

Define yourself first

Why is it so important to define yourself and be active online?

or why should you at least have a presence via a website if not active?

Because if you do not define you, others will define you, and you will lose control of your reputation in the digital world that has a direct impact on the real world.

Google search “bots” are already looking to capture any and every business out there.

Google makes money by being the best place where anyone can find what they are looking for.

This service is allowing them to become a reliable source for any kind of research.

By helping their users find what they want, it makes money by providing businesses very specialized, complex, advanced (algorithms and all) to promote and market their businesses in a subtle way.

So it is in Google’s interest to help find you and connect the consumer to you.

If you do not have a presence online, the Gods at Google will allow the customers to define you.

One bad experience like a negative post will mean severe consequences for your business in the future.

Don’t let that happen – define yourself first.  Do not let the users of search engines define you without having your say first.

Closing Thoughts

The internet is here to stay.

The number of people using the internet grows by the second.

The world has become more connected, smaller, and, most importantly, smarter because of the internet.

Most people research online before they make any kind of purchase.

Having a website has become a basic necessity for today’s world.

It allows us all to find each other faster.

It allows us to define ourselves first before others use limited information to brand our reputation in the digital world.

The first impression of a business is established online.

Way before a customer has a chance to connect with you in person or walk through the front door.

Make your first impressions count; contact us today and see what we can do to grow your business!

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