18 Januay 2023

Marketing News Roundup

How to pick the right trend and tactic for your brand? Watch video ->

Include a freebie for each order

Include a freebie for each order

A special offer for every transaction raises the perception of your brand. It informs your ideal buyers that they are receiving more without having to pay more. It’s a win-win for both parties. You increase loyalty, repeat purchase and trial and the customer feels appreciated by doing business with you!

Don't lose sight of the competition

Conduct a competitor analysis to examine the market and discover what other companies are marketing to your customer base. Evaluate the strengths, weaknesses, opportunities, and threats posed by rival companies and assess their impact on your brand.

Digital Marketing Term Spotlight 💡

Quality Score: In Google Ads, Quality Score is Google’s assessment of the quality and applicability of your keywords in your campaign. It is used to calculate your cost per click (CPC), after which it is multiplied by your highest bid to determine your ad position in the ad auction process. It is a diagnostic tool that will tell you how well your ad is likely to perform compared to that of other advertisers in the same market and auction.

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